Features

August 20, 2019

The technology we use to listen to and make music is changing the very nature of music. Maximum album length was determined by how much data a vinyl record could hold. Song length was influenced by radio formats which was determined by radio advertising practices. The...

August 7, 2019

It’s very easy to play music via voice commands (Spotify, Google, Pandora, Amazon and Apple are on the case), and music is by far the #1 use case for smart speakers. This should come as no surprise to any fans of music. Or technology. But this seamlessness also present...

July 23, 2019

In a 2002 profile in the New York Times, David Bowie said, “'The absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it. I see absolutely no point in pretending that it'...

July 12, 2019

Music Tectonics has identified several seismic shifts that have created the music landscape of today and tomorrow. These are climate changes, tectonic shifts beneath the surface, unexpected flash floods, or meteor collisions. Today we tackle “Humpty Dumpty Together Aga...

July 5, 2019

Globalization has been powering seismic shifts on planet Earth for hundreds of years. Now the world is shrinking faster than ever as national boundaries continue to erode from wireless information flow. Music has floated over walls and ocean barriers for many decades,...

This one-off goofy statement by a VC points to something greater: There is a surprising tone-deafness among many in tech--not all, but too many--to music. They seem to have never experienced the intimate transformation that humans feel as they organize sound, shaping i...

May 29, 2019

I see Spotify as the icebreaker, the nuclear ship that created a new path when the entire music industry froze over. Everyone in America was shivering and the Scandinavians decided to go to sea. Spotify took all the blows; built not just the ship, but the market for li...

“I have songwriting credits, even though I don’t know how to write a song.”

--Oleg Savitsky of AI music generation app Endel (speaking with Dani Deahl at The Verge)

Once we had music. Now we have content. We have songwriters who have never written songs. What is going o...

March 27, 2019

The story of the Neanderthals is instructive when we start thinking about AI. We’re in that headwater moment, and yet we seem to think we’re on the cusp of a battle royale for human existence. (We may be, but that’s climate change and our only enemies are ourselves.)

March 25, 2019

Technological innovations continue to create an exciting new landscape in the music industry. PR firm rock paper scissors is launching the first annual Music Tectonics Conference, the intersection of music, technology, and business, on October 29, 2019, at the stunning...

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Conference

Music Tectonics: at the epicenter of music and technology

October 28-29, 2019 | Skirball Cultural Center | Los Angeles

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Podcast

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

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