Independent Era: How Indie Music is Steering the Industry
The growing momentum of independent music is causing shifts in the music industry that could prove more powerful even than streaming. At the 2019 Music Tectonics Conference, the Independent Era panel brought together some of the people driving that trend, helping self-empowered artists take control of their careers and change the music industry along the way. Their tools and resources make creating, distributing, promoting, and getting paid for music easier than ever.
Listen in on the discussion moderated by David Hazan, Midem’s Head of North America, with Kevin Breuner, VP of Marketing at CD Baby / AVL Digital (and host of the DIY Musician podcast), BeatStars CMO Dev Tejwani, Molly Neuman, now President of Songtrust, and Helen Sartory, Director of the Rattle L.A.
Did you know Lil Nas X got the beat behind his record-crushing song Old Town Road for free on Beatstars in a BOGO offer? Being an indie musician used to mean trying to do what the major label mainstream music did, but on a budget. With so many resources to get their music to listeners and see what works, nimble indies are teaching the majors a thing or two. Find out what happens when artists approach their careers like they’re founding a start-up, and what will fuel the indie sector’s next growth spurt.
Listen to the full episode here on our website, or wherever you pod your favorite casts.
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.