News Brief: Audio Streams beat video for the first time in music business history

July 5, 2016


Will 2016 be the year the music business truly recovers from the digital transition (as many Wall Street and other analysts are suggesting)?


BuzzAngle Music’s mid-year report suggests it might be. BuzzAngle's data for the first half of the year showed that online music consumption reached a critical watershed. For the first time, audio streams via services like Spotify and Apple exceeded the number of video streams via platforms like YouTube. BuzzAngle gathers data from retailers on and offline, as well as streaming platforms and other services, to track music consumption by market, genre, and type.


There was an overall growth of streams of 58% for the period, to around 209.4 billion streams. Of these, more than half were audio streams, a category of music usage that showed 108% growth in the period.


This upswing in audio streams pushed music consumption upward by a not-too-shabby 6.5%, despite continued declines in physical album sales. Those declines have slowed, thanks in part to the vinyl resurgence, and for the period came to 9%. 


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Music Tectonics: at the epicenter of music and technology

October 28-29, 2019 | Skirball Cultural Center | Los Angeles



The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

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