Multi-instrumentalist singer-songwriter Imogen Heap imagined controlling effects and loops with just her gestures, not an array of buttons, knobs and pedals. Now the Mi.Mu gloves she dreamed up are a reality- and they’re available to buy. Mi.Mu Managing Director Adam Stark chatted with podcast host Dmitri Vietze at Midem about taking the idea from an art project to a business, while staying focused on artistic expression. Find out some of the amazing things artists are doing with their new-found freedom, and the challenges that Mi.Mu has overcome bringing this first-of-its-kind product to market. Listen to the podcast episode, and see some of the Mi.Mu artists Adam mentions in action:
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Mi.Mu is a 2019 finalist at Midemlab, the pitch competition that launched SoundCloud, KickStarter, Soundcharts, The Echo Nest, and more. Listen to all our #MidemTectonics episodes to get to know this year’s startups before they break out! The episodes we recorded at Cannes help you catch what you missed or process what you learned at Midem. Podcast host Dmitri Vietze recorded interviews with Midemlab competitors and international music tech superstars, on the spot in Cannes.
Catch all our #MidemTectonics coverage here on our website, or on your favorite podcast platform.
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups, interviews with music tech movers & shakers, and more.