There was a time when album sales, ticket sales and radio airplay were the only numbers that mattered in the music industry. Now, streaming generates extremely granular data about who is listening, when, where, and how. Greg Delaney and Erik Gilbert of the data management company Entertainment Intelligence sat down with podcast host Dmitri Vietze and Tristra Newyear Yeager to dig into how this data explosion is changing the music business. Which came first, the profusion of data about listeners, or a music market that required pinpoint targeting to squeeze out the most from those penny fractions? Is follower count, skip rate, or average streams per day a more meaningful number? Which metrics really help labels and artists understand users and build audiences, and which ones are just snake oil? Who suffers when streams are farmed? Find out how Entertainment Intelligence is creating indie benchmarks that rival what the majors do, and how as a neutral party they can work like an “escrow account” for data. Connect with Entertainment Intelligence online, and in person at the Music Tectonics Conference in October!
Listen to the podcast here on our website or on your favorite podcast platform. Let us know you think of this episode: tweet @MusicTectonics, find us on Facebook, or connect with Dmitri on LinkedIn, twitter, and Facebook.
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.