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2024 Music Innovation Forecasts You Should Be Paying Attention To

Join Tristra Newyear Yeager and Eleanor Rust to unpack the fascinating intersection of music, media, and technology.

In this episode, we take a stroll through forecasts that other analysts are making for 2024, in the music industry and its borderlands. the future of sonic branding. Imagine a world where brands harmonize with our lives through distinct audio identities, especially on platforms like TikTok where the auditory experience reigns supreme. We also shine a light on the budding trend of live shopping, likening it to the familiar QVC format but revitalized with the pulse of user-generated content.

Tune in as we further explore the ripple effects of AI on music creation and consumption. The conversation reveals the complexities of AI celebrities and the blend of human expertise required to bring them to life. We touch on the potential for a split between casual creators and professional musicians and how superfans are redefining content creation. Furthermore, we discuss the legal conundrums that AI advancements bring to the music industry, the evolving business models, and the ways AI might be harnessed to protect intellectual property. From the rise of music copyright value to AI's role in customized marketing strategies, this episode offers a glimpse into the transformative landscape of the music industry.

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Shownotes from the Episode

Broader media landscape

-Sonic branding is a big deal: 82% of 18–64-year-olds want a brand to have a sonic identity, and 75% say that they connect better with a brand that has a distinct audio identity.-Live shopping is a thing, too. 31% of people believe that live shopping allows them to make more informed purchasing decisions. (QVC for Gen Z thanks to TikTok Shop)


-Media mergers galore + ad crisis (esp in TV); generally a less-is-more era is upon us

-AI celeb will make a mil

-Experiences will be the fastest growing segment of entertainment

Music Business

-Creation will become an important part of the attention economy (people will spend less time absorbing/witnessing content and more time making it; superfans will be esp prone to this)

-Music is at a hard fork (casual creators not for commercial release/commercial release with payment)

-Catalog sales continue despite Hipgnosis issues (Jay Gilbert predicts Worldwide, music copyright value will increase from $41.5 billion to $50 billion.)

-Major labels will use “forensic AI” to protect artist identity and IP  

-AI legal wrangling and regulation will make music industry squirm

More generally: 

Eurasia Group points grimly toward AI unleashed.“Responding to AI is less about regulating the technology (which is well beyond plausible containment) than understanding the business models driving its expansion and then constraining the incentives (capitalism, geopolitics, human ingenuity) that propel it in potentially dangerous directions.” 

Janelle Borg/AmplifyYOu: marketing trends

-AI customization to the max

-Subscription/exclusive approach for artists 

Bobby Owsinski: 

My personal 2024 resolution: 

-Buy a music project directly from an indie artist at least once a month

Episode Transcript

Machine transcribed

0:00:06 - Tristra

Welcome back to Music Tech Tonics, where we go beneath the surface of music and tech. I'm your host, Tristra Newyear Yeager, back again, Chief Strategy Officer at Rock Paper Scissors, the PR firm that specializes in music innovation and music technology. I'm not alone here today, though. I'm here with our wonderful Director of Marketing, Eleanor Rust. 

0:00:29 - Eleanor

Thanks, Tristra, and I'm here to turn the tables on you. Oh no, yeah, oh no. So last week on the podcast, you and Dmitri gave a great set of hot takes on 2024 based on your deep reading and scanning of the news. This week, let's give our listeners something a little different. Let's look at the predictions that other analysts and thinkers are finding in their crystal balls. So this is going to be kind of a news roundup episode, but I want to find out what you are finding in other people's predictions and what our listeners should be paying attention to. 

0:01:10 - Tristra

Yeah, I love to read really broadly, as some people may guess from my LinkedIn feed, and I wanted to bring some things to everyone's attention that aren't just your standard channels for music industry fun stuff. Though we'll get to some of those as well and some of my favorite predictions for this year. I'm sure I missed somebody. Anyway, I want to start out by talking a bit about the broader media landscape. All right, so I found a fun report from Ogilvy Ogilvy Germany, I believe. They're 2024 influencer trends, which sounds both terrifying and exciting. 

0:01:48 - Eleanor

So at least, if you're Gen X, like we are. 

0:01:50 - Tristra

Yeah, yeah, influencer trends is a little triggering, yeah, a little triggering. For Gen X, all right, but no, no, no, we are warmly. 

0:01:57 - Eleanor

Accept the intergenerational future Absolutely. So let's find out what those influencer trends are. What stuck out to you from this Ogilvy report? 

0:02:05 - Tristra

Well, one of the trends they identified had to do with audio, and so I thought that would be. That's extremely relevant to the music tech world and I feel like this story keeps coming up over and over again. Any of you in sync or who run a production, music library, et cetera, will find this story quite familiar, but a deja vu all over again. But Ogilvy noted that Sonic branding is a big deal and is going to be a big deal in 2024. 82% of 18 to 64-year-olds want a brand to have a sonic identity, so brands out there sonically identify yourself, and 75% say that they connect better with a brand that has a distinct audio identity. Again, this is something that comes up again and again and if you read the ad trades at all, there'll periodically be a story about how brands are using audio cues, music and other kind of auditory connections to get people interested in their brand identity. But it sounds like that's going to be incredibly important for 2024, especially with social media platforms like TikTok, where audio is often on. 

0:03:12 - Eleanor

So audio is often on and it also is a way that subcultures define themselves on TikTok right. If a brand wants to play with a social media platform that has all of these niches and subcultures, they need to be able to play that audio game. 

0:03:27 - Tristra

And the folks at Ogilvy highlight that this doesn't have to be a full-blown music track, an artist track, a commercially released track. It could even be a certain beat, a general kind of vibe, a use of a sound or a synth patch that is connected to your brand and its general feel for consumers Interesting. 

0:03:48 - Eleanor

See, as a marketer, that sounds like having a color palette and a set of visual assets that that's really familiar to me, and so it's interesting to think about audio in that same way that it's about the vibe, and it's about matching your style, your branding, rather than necessarily being a full-blown production. 

0:04:07 - Tristra

In some ways it's like this is the year, I think, when media gets a little bit more synesthetic, which for some of us is really exciting. And so another thing that's also connected to TikTok, that comes up in this report and we'll link to some of these things in the show notes, don't worry, you can check them out yourself is that live shopping is going to finally be a thing Now. It's been a big deal in markets like China for years and in some ways it's kind of been a big deal in the US. I'm kind of surprised that no one's really drawing very few people are drawing the connection between QVC and TikTok shop. In some ways I see Gen Z's QVC as TikTok shop, but anyway, 31% of people believe that live shopping allows them to make more informed purchasing decisions, which I find really really interesting. And combine that with the audio side of things, and we're starting to get a really really interesting new frontier, I think, for social commerce, and that's relevant to the music industry. 

0:05:07 - Eleanor

Absolutely, Absolutely. One thing that is distinctive about TikTok shop from QVC is how it really builds in the opportunity for user-generated content that everybody on TikTok has the potential to be an influencer. That you don't need to have negotiate a commission from the brand. You can put things you can link to TikTok shop items that you have no connection to that you just want to show for Interesting. 

0:05:36 - Tristra

Yeah, it lets everybody kind of participate in that for good or for ill Democratizing QVC for the whatever of humanity, all right. So while we're talking about media and entertainment, I guess live shopping could be considered entertainment. I wanted to turn people's attention to a really nice piece that Lucas Shaw at Bloomberg did, kind of a compendium of an informal survey he did with a bunch of media execs from across entertainment and he kind of summarized. I mean, I'm not sure exactly what everyone's telling him, but he gave some really great summaries that I think are helpful for us to keep in mind in the music business. Thank you, kevin. 

So he's getting a lot of feedback from his group of informants that we should look forward to a lot more media mergers in 2024, as well as an ongoing ad crisis for certain legacy players like television. Generally, we're looking at a less as more era for everyone, from video on demand, streaming media, film studios are going to be putting out fewer feature films, all of this stuff. So it's going to be a strange year for a variety of different reasons that are really depending on the vertical you look at. However, Lucas also seems pretty convinced that an AI celebrity will arise who will make a million dollars in 2024. So we will cross that benchmark threshold. We'll unlock that achievement badge and he points out that he believes experiences. And that again isn't just music, we're talking about sports and other live events will be the fastest growing segment of entertainment in 2024. 

And that really seems to hold true to what other folks are saying in music itself, and in live music in particular. 

0:07:27 - Eleanor

Yeah, can you talk a little more about what you think the music industry and music innovators can take away from Lucas's report? 

0:07:35 - Tristra

Well, I kind of brushed over it, but the idea of a virtual celebrity making a significant amount of money is a really interesting problem and opportunity for the music business. We already have lots of virtual music artists that have made an impact. Especially the Japanese market is one of the biggest homes of some of those artists and I'm wondering will they break through to a broader market? What will the picture be like? I think 2024, we could definitely see a lot more virtual figures making bigger splashes in music and, of course, there are tons of humans behind those figures. 

0:08:20 - Eleanor

I was just going to ask that this might be kind of a dumb question, but if the AI celebrity makes a million, who is making that money? Who gets that money? A whole bunch of people, yeah. 

0:08:31 - Tristra

From the mocap movement specialists, the folks, to the folks writing the songs. I've heard from other folks who have written songs for virtual artists and other personas of that kind that it's actually a really wonderful new frontier for songwriters. Interesting. Yeah, it is what it promises to take away. On one hand, it gives to a whole other group of people who've always been in the background to some extent. 

0:09:01 - Eleanor

That's so interesting because I think the nightmare that people hear when they see headlines about AI celebrities, ai music makers, is that there aren't humans behind it, or that the humans are just computer programmers or something I don't know. If people are entirely aware about all of the human songwriters that might be fueling this? 

0:09:22 - Tristra

Yeah, I think there was that one. What was her name? Anna Indiana? No, no, don't talk. No, I'm trying to bring up these difficult memories for everyone. Her repertoire and performance was completely AI generated and it was not a satisfying experience for most listeners. It's a good proof of concept, I think is probably. 

0:09:45 - Eleanor


0:09:48 - Tristra

No shade intended for the people I was at experiment, clearly but I think it demonstrates that the balance between AI and human when it comes to these virtual influencers, or virtual celebrities, is extremely important and quite delicate. 

0:10:04 - Eleanor

Let's shift our attention a little bit closer to the music industry. Can you talk about some of the predictions and reports that are getting you most excited? 

0:10:11 - Tristra

No, If any of you haven't seen Midea's 2024 predictions and it's gotten a lot of great coverage from people who are we smarter than me I would recommend go check that out. They have a great report, gave a wonderful webinar highlighting some of their findings. There's a few things that to summarize the summaries of the summaries, I think will be really important for people to keep in mind Mark Mulligan and especially kind of emphasize that I believe it was Mark emphasize that music is at a hard fork. So you know, in some ways we're looking at, with some of the new policies at Spotify, for example, with a bunch of other developments, we're looking at the sort of bifurcation of the music business, if we can call it that, or the music world, the music, the music sphere, the musicverse. So there'll be a lot of casual creators who are making things in the moment who don't really intend to ever commercially release, or if they do, it's just like for shits and giggles. And then there's going to be people who are dedicated music makers, whether aspiring or successful professionals, who are looking for commercial release and want the full industry treatment, so to speak, and I think that's a really interesting observation. 

I think it's very true. Another thing that they really emphasized and a lot of people hooked into, which I think is on everyone's mind, is that creation will become an important part of the attention economy. So as and one of their most like shared slides it's really mind blowing is, you know, younger, younger music fans especially are spending less time listening or absorbing content and more time making cool stuff, and especially super, super fans are prone to this. Super phones excuse me, super fans are prone to this dynamics that they're more likely to be very lively creators and maybe to listen a little bit less and make a little bit more, which is really interesting. 

0:12:09 - Eleanor

That is so interesting, as somebody who was on was on Tumblr in 2014, that I think in that super fan fandom niche, creating about the things you love is not new. It's just that the tools now make it possible to create more for more people, to create more music as a part of it that. You know, we're not just limited to crappy memes or gifts anymore. There's so much richer, creative creativity to be that's unlocked for casual creators and super fans. I'm excited to see how this hard fork takes shape. 

0:12:46 - Tristra

You'd be surprised how many like sonic memes are making it onto Spotify, though, like I as a yeah, don't search for certain search terms because you'll find a huge wall of content. But anyway, I'm being very silly. 

0:13:01 - Eleanor

Okay, I feel like there's a story behind this. 

0:13:04 - Tristra

It will you know anyone? Anyone who wants to just just DM me, I will tell you more about about how. I found out about how certain people search, like as he basically optimized for certain search terms that I say a 10 year old boy would find exciting. 

0:13:18 - Eleanor

Oh, okay. Well, I think at the next Music Tech Tonics conference, at the party around the pool, we're going to give Tristra a beer and ask her for the details. How does she know? 

0:13:29 - Tristra

Well, only only if everyone jumps in the pool with me. All right. Who hurt you, tristra? Who hurt my ears? All right, so let's talk for a second, though, about more about that. So that's like the sort of the broader picture of the of music making as an activity. 

Sink Tank had a really lovely rundown of some interesting predictions from from different folks, and they cited some, some statistics and other trends that I think have much more relevance to the established industry. So, for instance, they see 2024 as a year that catalog sales continue. So there's been a lot of complicated press circling around hypnosis and its struggles, but even folks like Jay Gilbert are predicting that worldwide music copyright value will increase from the 41.5 billion we're looking at now to 50 billion in 2024. So a pretty significant jump and a kind of interesting trend that, despite some of the turbulence, seems to be ready to continue. 

Maybe, as part of the growing value of copyright, major labels will start using AI as a forensic tool to protect artist identity and their IP. So there's going to be more and more sophisticated ways to trace how music is being used where, whether it's being used to train AI. I mean, I've already seen some attempts to combine AI and blockchain in order to protect IP from being used, sort of in training, without the the IP owner's awareness. And then there's things like spawning, so that's going to be using forensic AI will definitely become part of the the music tech stack for a lot of labels and rights holders Interesting, it sounds like. 

0:15:21 - Eleanor

I mean, do you think we're at the beginning of kind of an arms race that AI generation and forensic AI are going to be? Because I feel like we are that way for things like streaming fraud and right, or for or for attention, economy based advertising right, so what do you think? Do you think I'm now I'm asking you, rather than your, rather than your sources. 

0:15:45 - Tristra

Yeah, will there be like a gray market for, for kind of quasi shady data? Sets I mean as could be. I mean, I don't know like that's. You're just opening up this whole like sci-fi world of like a silk road for like audio data sets that someone digs up to create All right. Tristra's next novel. 

0:16:05 - Eleanor

It's getting a little dark here. Yeah, it's getting a little like Neil Stevenson. We've got to get deeper into AI. I mean, it's been what everyone's been talking about, and there's so many interesting frontiers taking shape before our eyes, so let's get to that after a short break. 

0:16:22 - Dmitri

Dmitri here. Hey, are you coming to the NAMM show in Anaheim, california? I love checking out the musical instruments at the annual trade show of Music here, but I'd rather do it with you. So we're teaming up with the MIDI Association to hold a Music Innovators Meetup at NAMM. Meet all the instrument, software and app innovators in one room. We'll pass the mic so you can match names with faces and then we'll have an open schmooze fest. Meet at the MIDI Association booth number 10302. That's 10302 in the Convention Center on Sunday, January 28th, from 11:30 am to 12:45 pm. And keep an eye out on the show floor for the guy in crazy pants. That's me. I'll be looking for the mad inventors and creative geniuses of musical gear to capture on video. Follow our Instagram at MusicTechTonics for reels of my favorite finds from NAMM. Plus. We'll bring some of the best music making innovations at our next free online event in February and on upcoming podcast episodes. Find out more at MusicTechTonicscom and sign up for our newsletter so you're the first to know. Now back to the pod. 

0:17:28 - Eleanor

Okay, Tristra, we're back. What else are you seeing out there about the future of AI in the short term? 

0:17:34 - Tristra

Yeah, so I want to direct people's attention to a fun, a very well-named outlet called Purple Sneakers from Australia. 

I wanted to sort of, you know, broaden out the English language perspectives here and they really point to how AI, legal wrangling and regulation will make the music industry squirm, because there's going to be a lot of insecurity, of questions about what is legal, what isn't, what can you do, what can't you do. 

It's going to be, there's going to be a lot of tension between folks like Open AI and publishers and until some of these legal cases get settled which will obviously take a while because I'm sure there will be appeals it's going to be really difficult to determine what you can do and what you can't and what you could litigate based on and what you can't. And one of the most interesting things I'm just going to point this out that I've seen about the Open AI versus New York Times case, for example, is that even hallucinations are like where do they fall right? Or do they fall into the realm of defamation? Right, like if you're saying that, say, music business worldwide wrote this piece, you know, with these particular statements, and that is inaccurate. Have you somehow maligned Maurice Desson or Tim Ingem? Like, what are the boundaries when it comes to things like defamation and you know when AI accidentally tells a lie, right Wow? 

0:19:10 - Eleanor

I mean wow. My sense of interacting with chat GPT is that it was never designed. To tell the truth. 

0:19:18 - Tristra

It's not a truth machine, it's an imitation machine right, yeah, yeah. 

0:19:21 - Eleanor

And so it's quick adoption and it's quick rise, and adoption means that legal questions that might otherwise really take some time to work through the courts are suddenly super pressing, aren't they? 

0:19:39 - Tristra

And governments are trying to react. I mean, we've already seen legislation in the EU and even here in the US where things take much longer and everyone kind of just stares into space and wonders what are we doing here In our ungovernable homeland? There's already some legislation pending about AI. You know, against quote unquote AI fraud, meaning deep fakes in the use of someone's voice for synthesis without their permission. So that's also going to make things a little murkier. So what could be a viable business model or plan may suddenly become illegal. Wow, so that's always an interesting place to be. 

In general, a lot of folks from the sort of polysci and like threats, international threats world are looking at these issues. For example, eurasia Group had in their kind of like biggest threats of 2024, always cherry reading. You know you always want to read these when you're on a rainy day and kind of a bad mood just makes things even even worse. So, for instance, they write responding to AI is less about regulating the technology, which is well beyond plausible containment, then understanding the business models driving its expansion and then constraining the incentives capitalism, geopolitics, human ingenuity that propel it in potentially dangerous directions. So what I think that means is you know, as a lot of people like to say, the genie is not going back in the bottle, but we need to think about the business models that could nudge this technology in a beneficial or detrimental direction, and that's relevant to music as well. 

0:21:20 - Eleanor

Yeah, could you talk a little more about that? How do you think, I think the music industry might play into these larger trends? 

0:21:27 - Tristra

Well, I mean, I could be wrong and I would welcome people to clap back at me about this, but it seems like the industry is desperately trying to take a more constructive view of this technology, perhaps because everyone sees that they're not going to be able to make it just go away or to sue it out of existence. And I think we learned a lot from the digital transition and, like the Napster days that you know, lawsuits, especially suing music fans, is not a viable path to finding a new business model in the face of deep technological change. So I think the industry is better, I like to think it's better equipped Again, if you feel differently, let us know, because I'm curious about your perspective is a little bit better equipped to embrace this tech and use it for its own ends, as opposed to just letting it propagate in the wild and then trying to clamp down on it, which you know is not the easiest, is not going to be possible. So that's a little bit vague, but I hope that that's kind of an answer to your question. 

0:22:37 - Eleanor

All right, let's take a little further. I think you have a few other AI literate predictions and reports you wanted to take into. 

0:22:46 - Tristra

Yeah, sorry about that everyone. There's one more point. Janelle Borg of AmplifyU made a wonderful prediction related to marketing trends. She really sees AI customization coming to the fore. I really think for marketing that could be a real boon to a lot of artists and labels I guess publishers do. By AI customization I think we're meeting really supercharging people's marketing efforts based on once you have a basic idea of what you're trying to do, you can iterate and create different versions for different audiences of whatever content you're doing really quickly. If I'm making an ad, if I am trying to come up with a social post, I can come up with a whole variety of things really quickly. I noticed recently that Facebook or Meta had started this whole new. They'd incorporated AI into their ad platform. If you put in a basic thing about what you're trying to advertise, it will start to iterate different versions of it. Sometimes they're really bizarre because, especially if you're advertising something really bizarre or unusual, it'll give you a bunch of little things. It'll even add emojis. 

0:23:59 - Eleanor

Wow, yeah, it's very interesting. Is AI taking away my favorite part of work, which is selecting Slack or React for people's? 

0:24:07 - Tristra

messages. Ai will never match you, eleanor, don't worry. Human touch will always be important when it comes to emoji selection. 

0:24:15 - Eleanor

Yeah, that's super interesting in that it could really democratize A-B testing for small retailers, for music marketers, absolutely. 

0:24:24 - Tristra

It really prevents some burnout Artists and those who love them. I really feel you trying to come up with a new way to talk about something so you can post about it, or just even doing a summary of, say, you've got an artist statement or a bio and you want to just pull out some relevant stuff. Chat, gpt and Claude are amazing for that. I wouldn't ask them to generate a press release for you personally, but it can summarize a bunch of stuff and spit out some hopefully somewhat concise little tidbits for you to use or highlight some of the best parts of what you're trying to say. 

0:25:03 - Eleanor

Yeah, of course people make a lot of jokes about how why is AI not doing my taxes? Why is it making writing poetry instead? Why is it taking? Why is it of course we could talk about forever why AI innovators are using creative things as test cases, as proof of concepts for their engines. But if it could support artists, small labels, et cetera, automating or at least lowering the burden on some of the most grinding aspects of their jobs that's great. 

0:25:38 - Tristra

Yeah, if I can just get a blurbing AI, that's like all I need. The rest of it is irrelevant. Now Janelle points out another interesting trend, which is something that I'm really fascinated by and I really think is going to come to the fore in 2024. And that is an emphasis among artists on subscriptions and exclusive offerings to their fan base. This plays into the obsession, the chant that we hear in every CEO letter about super fans and offering super fan products, such as, I think, what Sir Lucien Grange he phrased it in his kind of 2024 kickoff letter he's the CEO of. I think he's the CEO I don't remember people's titles he's the head dude at UMG. 

I am a music industry professional, all right, but these super fan products are things that will appeal to people who are really into an artist or really into a certain kind of music, and the nice thing is these are way more fun for most artists to create, I think, and way more rewarding in terms of the love they get back from the people who enjoy these offerings. I would argue, then, simply putting something up on Instagram, which you know, but making something cool and having people engage with it, that is really fun. So Janelle's seeing that as part of the future year ahead, and I agree. And last but not least, I wanted to point out something that Bobby Asinski pointed to, which was the collapse of data driven E&R. What so the last few years? Because we've had all this beautiful, beautiful usage data, clearly it's been very, very helpful for people looking for emerging artists. So who finally ticks past that weird little benchmark that shows they may have some traction and some potential? 

0:27:36 - Eleanor

And this, of course, is an environment where there's more and more music being created, more and more emerging artists, emerging that's right, and we're in a lot of markets. 

0:27:46 - Tristra

There are fewer and fewer opportunities for artists to play, as indie venues suffer from the sort of the headwinds of post pandemic and post pandemic economic chaos, at least in the United States, and I know in the UK too, this has been a problem, anyway. 

So but Bobby sees a future where more E&R is being done the old fashioned way, by people going and listening, seeing a band engaging with an artist and figuring out you know what who might have the potential to become a long running hitmaker, even if they're not going viral. Right, this second and I think that's really great because I think that will, you know, viral, viral stuff could be awesome too, and I think it's a mixed strategy makes a lot more sense. However, because you really can't tell, I mean not everyone's going to be a little Nas X who comes out of nowhere like a meteor and then somehow figures out how to stick around. There's going to be a lot of people who maybe have a viral hit and then disappear because that was it. They were, you know, or they were an influencer and weren't really made to be a music artist. All right, that's all I got from other people's crystal balls All right, well, thanks for this whirlwind tour of other people's crystal balls. 

0:29:05 - Eleanor

Ha, ha, ha ha. 

0:29:07 - Tristra

Peering. I feel like I'm peering into something. 

0:29:09 - Eleanor

Yeah, okay. Well, I'm really excited to see how these things play out and only checking back in with you for the course of the year on what we see happening. But I want to hear a little bit about your year ahead. 

0:29:21 - Tristra

Well, I kind of felt like I've been advocating for certain things and I need to, you know, live by what I preach. 

So I've decided to make a personal resolution for 2024 to support more independent artists and, specifically, I want to buy at least one music project a month from directly, as directly as possible, from an indie artist. The dream would be I put a stack of bills into an artist's hand in return for a flash drive or whatever. They send me a Dropbox link. If that's not possible, I will go to something. I'll go to a platform that will benefit them the most, or their website, but I want to go out and support people directly and I'll post who I'm supporting on LinkedIn and maybe you can tell me who you're listening to and I can find more people to give my money to, because I really want to help indie artists this year and I'm really excited that what I'm gonna discover? I'm gonna look for younger artists. I'm gonna look for artists from genres that maybe I don't listen to every single day. Also, they won't all just be like 24 year old Goths Maybe a few Goths in there. 

0:30:29 - Eleanor

All right if you want to follow along on Tristra's project. She's Tristra Yeager on LinkedIn, I believe. Yes, yep, let's link to your profile in the blog post the show notes that go along with that, if that's okay. I mean, of course, of course. Let me tell you, following Tristra on LinkedIn is as a trip you always have, and she'll always hear really interesting articles and insights from the music industry and then those slightly adjacent areas that have so much to tell us about where the music industry is going, and then also just some crazy utopians in Indiana. Sometimes it happens, yeah yeah, yeah, awesome. 

0:31:07 - Tristra

Thanks for joining us and for spending your half hour or so with us, and let us know if you've seen any great predictions that we missed that we should be aware of, because I'm eager to hear what you have to say. 

0:31:21 - Speaker 3

Thanks for listening to Music Tech Tonics. If you like what you hear, please subscribe on your favorite podcast app. We have new episodes for you every week. Did you know? We do free monthly online events that you, our lovely podcast listeners, can join? Find out more at and, while you're there, look for the latest about our annual conference and sign up for our newsletter to get updates. Everything we do explores the seismic shifts that shake up music and technology, the way the earth's tectonic plates cause quakes and make mountains. Connect with Music Tech Tonics on Twitter, Instagram and LinkedIn. That's my favorite platform. Connect with me. Dmitri Vietze, if you can spell it, We'll be back again next week, if not sooner.

Music Tectonics at NAMM 2023

Let us know what you think! Tweet @MusicTectonics, find us on LinkedIn, Facebook and Instagram, or connect with podcast host Dmitri Vietze on LinkedIn, Twitter, and Facebook.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.


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