What if technology could grow the music industry instead of disrupting it? Host Dmitri Vietze asks Vickie Nauman, founder of CrossBorderWorks, about music licensing, AI generated music, and streaming royalties. They cover gaming, super fan monetization, and why AI music isn't human versus machine. Episode 3 of the Rising Tide miniseries, tied to the Music Tectonics Conference, October 27 to 29, 2026 in Santa Monica. Get tickets now at musictectonics.com.

Streaming built the modern music industry, but its growth is slowing in the US and other mature markets. So what comes next? This week on the podcast, Dmitri sits down with Monica Corton, CEO of Go to Eleven Entertainment, to unpack where the total addressable market for music grows from here. This conversation is part two of the Rising Tide miniseries built around the Music Tectonics Conference theme, Grow the Music, Grow the Value.

Why is the value of the music industry so small compared to gaming and television, even though music is everywhere in our lives? This week on the podcast, Dmitri kicks off a new Rising Tide miniseries with Jimmy Stone of Alderbrook. They cover streaming scarcity, Napster's lasting impact, whether platforms underpay rights holders, and if AI will multiply or deflate music revenue. If you're curious where music's real value comes from and where it's headed, this episode is a gr