Music Customization and Sync Licensing with Ryan Wines, CEO and founder of Marmoset and Track Club
Updated: May 20, 2022
These days, nearly all content being created features music, so how are content creators finding the music they need and safely tackling sync licensing hurdles?
Ryan Wines, CEO and founder of Marmoset and Track Club, joins this week’s episode to explore the world of music curation, stems, and music licensing. Learn more about Marmoset, the music agency providing meticulously curated music licensing, award-winning music production, and unique artist collaborations for sync licensing, advertising, film, TV, and social media content. Find out how Trackclub’s latest feature, Mixlab, allows users to customize and download stem groups from any song on the platform and perfectly customize the audio to meet their needs. Ryan dives into emerging trends such as long form vs short form video and authenticity. How are tiktokers, youtubers, instagramers embracing new trends and technology? Find out on this week’s episode.
1:30 What is Marmoset?
4:48 Music Licensing
9:00 Emerging trends in sync licensing
16:09 Music Biz Conference 2022
20:00 Staying in the know
24:37 Track Club
Marmoset ‘Track Club’ licenses music to online video creators
Marmoset Announces Track Club, A New Music Licensing Subscription App
41:42 TikTok and Youtube
News Roundup with Dmitri Vietze, Tristra Newyear Yeager, and Shayli Ankenbruck
43:32 Let's get sci-fi 🚀
Music Biz 2022 Annual Conference Nashville, TN May 9-12
Listen to the full episode here on our website, or wherever you pod your favorite casts.
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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.