Plan B: Mark Mulligan on New Growth Drivers for the the Music Industry
Music Tech analyst Mark Mulligan of MIDiA Research explores what comes next after streaming saturation in this talk recorded at Music Tectonics’ conference teaser event, The Shock Before the Quake. As the streaming market reaches saturation, where will new growth drivers arise? Which unlikely platforms are poised to take the lead in converting free users to subscribers? Why are we still mistaking quantity for quality when it comes to music discovery? How do you socially distance a mosh pit? Where is livestreaming in the hype cycle, and how is the music industry repeating past mistakes with livestreaming? Conference attendees can watch video of this talk- and more from the conference- in the Music Tectonics community app. If you missed out, there’s a chance to catch up at https://pages.musictectonics.com/noFOMO!
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.