The Power of Direct-to-Fan Sales with Single Music’s Tommy Stalknecht
Ecommerce platforms just aren’t built for the music, merch, and tickets artists and their teams have to sell. Find out how Single Music solves their problems by making direct-to-fan music tools for the popular, powerful Shopify platform. Founder & CEO Tommy Stalknecht tells how the company builds feature sets and thrives in Shopify’s app-based ecosystem, letting artists sell (and bundle) digital and physical music, merch, and tickets. Learn about how Single added tools early in the pandemic for artists pivoting from live concerts to live streaming. How are artists moving the merch they were planning to take on tour in 2020? Why is Direct-to-consumer selling so important? What trends does Tommy see in DTC marketing, How will livestreaming coexist with in-person events in the future- and what does that mean for artists’ revenue streams?
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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.