When so many listeners discover music on streaming services and social media, why should artists manage their own web presence? Guests from artist platform Bandzoogle build a strong case for connecting directly with fans, owning your own domain and data, and controlling your career. Stacey Bedford, Bandzoogle CEO (a 2019 Billboard Digital Power Player) and Dave Cool, Vice President of Business Development, tell how Bandzoogle has been helping artists build websites since the early ‘00s and adapt to the changing music industry. Find out how Bandzoogle artists are building their own revenue streams with direct-to-fan marketing tools like mailing lists, fan club subscription tiers, e-commerce, ticketing, crowdfunding, and tips. Stacy and Dave share their insights on pandemic trends. Do tickets or virtual tip jars make more money for livestreams? Which new startups are they excited about? How does Bandzoogle select partner companies, and how did their dream partnership come about? What makes Bandzoogle different from so many artist services businesses?
Find out more about the ideas, trends and companies Stacey and Dave shout out in this episode:
Ari Herstand’s “Pyramid of Investment” model
Bandzoogle’s partnership with CD Baby
Show.co: CD Baby’s music marketing platform
Sessions: A new musician-centered livestreaming platform
Stageit: The veteran livestreaming platform that’s booming during the pandemic
Rootnote: Staretup artist analytics platform
Soundstorming: remote collaboration and music discovery platform
Find out more about the trends and companies Stacey and Dave shout out in this episode:
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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.