• Music Tectonics

Find Your Music Tech Friends at SXSW


The annual Austin gathering can be overwhelming so we at Music Tectonics and rock paper scissors have identified 39 official meetups and sessions that focus on music tech and related fields taking place at this year’s SXSW. If you are in music tech, these sessions will help you get a foothold in finding partners, peers, and programmers. If you think we missed an event, please email us. We hope to see you at the rock paper scissors meetup!

The Official Music Tech Meetup

Music Tech Meetup

Tuesday, March 14 2:00 - 3:00 PM JW Marriott Room 208

Speaker: Sheryl Woodhouse Keese from Rock Paper Scissors PR

http://schedule.sxsw.com/2017/events/PP61399

Meetups and Pitch Sessions

Music Startup Spotlight

Tuesday, March 14 4:00 - 6:00 PM Hilton Austin Downtown 4th Floor Prefunction

20 innovative companies set to change the face of music and tech

http://schedule.sxsw.com/2017/events/OE06130

Music Publishing Meet Up

Wednesday, March 15 2:00 - 3:00 PM Austin Convention Center Austin Suite

Speaker: Darryl Ballantyne

http://schedule.sxsw.com/2017/events/PP68601

Music-Tech Elevator Pitch Session

Thursday, March 16 2:00 - 3:00 PM Hilton Austin Downtown Salon A

Speaker: Brian Zisk from SF MusicTech Summit

http://schedule.sxsw.com/2017/events/PP95782

Independent Artist Meet Up

Friday, March 17 3:30 - 4:30 PM Austin Convention Center Austin Suite

Speaker: Danielle King from CD Baby

http://schedule.sxsw.com/2017/events/PP64354

Streaming

Spotify and The New Music Economy

Tuesday, March 14 2:00 - 3:00 PM Austin Convention Center Room 12AB

Speakers: Josh Constine from TechCrunch and Stefan Blom from Spotify

http://schedule.sxsw.com/2017/events/PP67123

Keeping Music Culture Alive in a Streaming World

Wednesday, March 15 12:30 - 1:30 PM Austin Convention Center Room 9AB

Speakers: Jonathan Poneman from Sub Pop Records, Melvin Gibbs from Content Creators Coalition, Vickie Nauman from CrossBorderWorks, Nigel House from Rough Trade Retail

http://schedule.sxsw.com/2017/events/PP67282

Return of the Digital Music Royalty Apocalypse

Wednesday, March 15 12:30 - 1:30 PM Austin Convention Center Room 10B

Speaker: Paul Fakler from Aren't Fox LLP

http://schedule.sxsw.com/2017/events/PP67837

Building Brand Narratives With Streaming

Thursday, March 16 5:00 - 6:00 PM Austin Convention Center Room 17B

Speakers: Beth Martinez from Danger Village, Craig Snyder from ReverbNation, Nico Perez from Mixcloud, Drew Thurlow from Pandora

http://schedule.sxsw.com/2017/events/PP64095

Marketing/Promotion

The Definitive Music Fundraising Style Guide: Winning the VC Beauty Contest

Wednesday, March 15 12:30 - 1:30 PM Hilton Austin Downtown Salon A

Speakers: Darryl Ballantyne from LyricFind, Many Nada from GGV Capital, Larry Marcus from Walden Venture Capital, Ted Cohen from TAG Strategic, Vincent Favrat from Musimap SA

http://schedule.sxsw.com/2017/events/PP96585

The Power of Direct to Fan Engagement

Wednesday, March 15 12:30 - 1:30 PM Austin Convention Center Room 9BC

Speakers: Kristin Westcott Grant from Westcott Multimedia, Vanessa Ferrer from March Cat LLC, Bram Bessoff from indiehitmaker.com, Kevin Breuner from CD Baby

http://schedule.sxsw.com/2017/events/PP61513

Transforming Online Popularity to Offline Success

Thursday, March 16 12:30 - 1:30 PM Austin Convention Center Room 17B

Speakers: Adina Friedman from Friends At Work Management, Genevieve Thompson from Back 40 Entertainment, Chris Mooney from TuneCore, Ron Pope

http://schedule.sxsw.com/2017/events/PP62398

One Fan at a Time? Maximizing Fan Engagement

Friday, March 17 3:30 - 4:30 PM Austin Convention Center Room 11AB

Speakers: Joe Cuello from Escapex, Benji Rogers from Dotblockchain Music/Pledgemusic, Rachel Yamagata

http://schedule.sxsw.com/2017/events/PP64461

Help Brands Help You

Saturday, March 18 2:00 - 3:00 PM Austin Convention Center Room 17A

Speakers: Angela Barkan from Sony Music, Brian Feat from BMF Media, Lori Feldman from Warner Bros Records, Michael Paoletta from Comma Music

http://schedule.sxsw.com/2017/events/PP65138

Sync

Signing Your Band To A Sync Rep Company

Thursday, March 16 2:00 - 3:00 PM Austin Convention Center Room 10C

Speakers: Eddie Caldwell from Music of the Sea, Tommy White from GSD&M, Cathi Black from proTunes/Musiclink, Steve Knill from GMR Marketing

http://schedule.sxsw.com/2017/events/PP64306

The Music and the Message: Sync, Media, and Ads

Thursday, March 16 3:30 - 4:30 PM Austin Convention Center Room 17B

Speakers: Bridget Perdomo from Roc Nation, Mark Frieser from SyncSummit, Mamie Coleman from Fox Broadcasting Company, Sara Matarazzo from Walker

http://schedule.sxsw.com/2017/events/PP59957

Secrets To Getting Syncs

Friday, March 17 3:30 - 4:30 PM Austin Convention Center Room 8C

Speakers: Goran Obad from Ohlogy, Mike Jansen from The Greater Goods Co, Morgan Thoryk from Capitol Records, Rudy Chung from Hit The Ground Running (HTGR)/Pusher

http://schedule.sxsw.com/2017/events/PP65050

You Got The Sync, Now What?

Friday, March 17 5:00 - 6:00 PM Austin Convention Center Room 15

Speakers: Brooke Morgan from Paper Bag Records, Jim Leavitt from The Orchard, Marni Wandner from Sneak Attack Media, Zach Fishel from Park The Van Records & Management

http://schedule.sxsw.com/2017/events/PP66044

Data

Decoding Songwriting With Data

Wednesday, March 15 12:30 - 1:30 PM Austin Convention Center Room 8C

Speakers: Eric Boam and Paul Jacobsen from Instructure

http://schedule.sxsw.com/2017/events/PP61452

Using Data to Discover the Next Big Thing

Wednesday, March 15 3:30 - 4:30 PM Austin Convention Center Room 17B

Speakers: Shane Tobin from Spotify, Ben Weeden from House of Blues Entertainment, Rani Hancock from Vel Records, Zeeshan Zaidi from Ticketmaster

http://schedule.sxsw.com/2017/events/PP68704

Rights & Metadata in Evolving Digital Music Space

Wednesday, March 15 5:00 - 6:00 PM Austin Convention Center 9AB

Speakers: Dae Bogan from TuneRegistry, Jesse Morris from TuneRegistry, Bill Colitre from Music Reports Inc, Keith Bernstein from Crunch Digital

http://schedule.sxsw.com/2017/events/PP62361

Getting Meta: How to Use SEO to Promote Your music

Thursday, March 16 3:30 - 4:30 PM Austin Convention Center Room 8C

Speakers: Christopher Moon from Noisetrade, Delaney Gibson from CCXA, Mike King from iPullRank, Wes Walls from Bandzoogle

http://schedule.sxsw.com/2017/events/PP63098

How the Crazy Dutch Are Innovating Music Discovery

Saturday, March 18 12:30 - 1:30 PM Austin Convention Center Room 11AB

Speakers: Johan Gijsen from Le Guess Who?/Into The Great Wide Open, Mark Minkman from Paradiso, Marlies Timmermans from Into The Great Wide Open

http://schedule.sxsw.com/2017/events/PP67633

Licensing/Rights

Modernizing Music Licensing

Tuesday, March 14 12:30 - 1:30 PM Old School Bar (401 E 6th St)

Speakers: Chad Lawson, Michael Petricone from Consumer Technology Association, Steven Marks from Recording Industry Association of America Inc, Katie Peters from Pandora Media Inc

http://schedule.sxsw.com/2017/events/PP69164

Return of the Digital Music Royalty Apocalypse

Wednesday, March 15 12:30 - 1:30 PM Austin Convention Center Room 10B

Speaker: Paul Fakler from Aren't Fox LLP

http://schedule.sxsw.com/2017/events/PP67837

Rights & Metadata in Evolving Digital Music Space

Wednesday, March 15 5:00 - 6:00 PM Austin Convention Center 9AB

Speakers: Dae Bogan from TuneRegistry, Jesse Morris from TuneRegistry, Bill Colitre from Music Reports Inc, Keith Bernstein from Crunch Digital

http://schedule.sxsw.com/2017/events/PP62361

Navigating the YouTube Safe Harbor

Thursday, March 16 12:30 - 1:30 PM Austin Convention Center Room 10C

Speakers: David Schelzel from Best & Flanagan LLP, John Tehranian from One LLP, Kelly Klaus from Munger, Tolles & Olson LLP, Lisa Borodkin Attorney at Law

http://schedule.sxsw.com/2017/events/PP66827

Music & Commerce: Licensing Music for Social Media

Thursday, March 16 2:40 - 3:00 PM Austin Convention Center Room 10B

Speaker: David Levin from BMI

http://schedule.sxsw.com/2017/events/PP96463

Other Cool Stuff

Making Music Physical Again

Tuesday, March 14 11:00 - 12:00 PM JW Marriott Salon E

Speakers: Charlotte Brimner from Be Charlotte and Kate Stone from Novalia

http://schedule.sxsw.com/2017/events/PP68095

The 7 Hottest Topics of Music Tech in 2017

Wednesday, March 15 2:00 - 3:00 PM Hilton Austin Downtown Salon A

Speakers: Todd Tate, Claire Parr from Live in the Vineyard/ Navigation Company, Harold Gutierrez from 5B Artist Management, Tiffany Yu from Three Six Zero Group/Roc Nation

http://schedule.sxsw.com/2017/events/PP63425

How Tech is Changing the LATAM Music Industry

Wednesday, March 15 5:00 - 6:00 PM Austin Convention Center Room 10A

Speakers: Catalina Maria Johnson from Revista Contratiempo/Beat Latino, Andres Martinez Ojeda from La Monareta, Carlos Ardila from Deezer, Tomas Uribe from Stereotheque

http://schedule.sxsw.com/2017/events/PP66619

The Future of Music Artwork is Gamified

Wednesday, March 15 5:00 - 6:00 PM Austin Convention Center Room 8C

Speakers: Anthony Ciannamea from EFFIXX, David Wexler from Strangeloop, Isaac Cohen from Cabbibo, Roey Tsemah from Whitestone

http://schedule.sxsw.com/2017/events/PP59988

A Woman’s Take: Moving from Music to Tech Startup

Thursday, March 16 12:30 - 1:30 PM Hilton Austin Downtown Salon A

Speakers: Shanna Jade from Stem, Malika Quemerais from Facebook, Marjai Roberts from musical.ly, Cortney Harding from Cortney Harding Consulting

http://schedule.sxsw.com/2017/events/PP63166

Learning and Teaching Music in the Digital Era

Thursday, March 16 12:30 - 1:30 PM Austin Convention Center Room 11AB

Speakers: Tony Berman from Ultimate Guitar USA LLC, Eugeny Naidenov from Ultimate Guitar USA LLC, Jeff Schroedl from Hal Leonard Corporation, Marty Schwartz from Marty Music, Michael Abitbol from Sony/ATV Music Publishing

http://schedule.sxsw.com/2017/events/PP67616

Tech Innovation in Latin American Music Festivals

Thursday, March 16 2:00 - 3:00 PM Austin Convention Center Room 10A

Speakers: Carolina Castilla from Massive Act, Julian Duque from Stereotheque, Roberto Parra from Fauna Producciones, Sergio Pabon from T310/Absent Papa

http://schedule.sxsw.com/2017/events/PP67787

(Hi-res) Music For the Masses: Going Mainstream

Friday, March 17 12:30 - 1:30 PM Austin Convention Center Room 15

Speakers: Peter Downton from 7digital, Lisa Sullivan from MQA Ltd, Mandy Parnell from Black Saloon Studios, Paul Brindley from Music Ally

http://schedule.sxsw.com/2017/events/PP62927

How To Launch A Music Career From Scratch

Friday, March 17 12:30 - 1:30 PM Austin Convention Center Room 17B

Speakers: Andrew Leib from Red Light Management, Ari Herstand from Ari’s Take/Digital Musical News, Lisa Lester from Carroll, Guido & Groffman, LLP, Patti Silverman from SF MusicTech Summit

http://schedule.sxsw.com/2017/events/PP63414

Growing Tech in a Developing World

Friday, March 17 3:30 - 4:30 PM Hilton Austin Downtown Room 400 - 402

Speaker: Kaan Akin from Hackquarters

http://schedule.sxsw.com/2017/events/PP61370

Tech Matters: A Blueprint for DIY Musicians

Friday, March 17 5:00 - 6:00 PM Austin Convention Center Room 17B

Speakers: Karen Marie Mason from Artist Launch, Cherie Hu from Forbes, David Watson fro Zoo Labs, Kiran Gandhi from Madame Gandhi

http://schedule.sxsw.com/2017/events/PP61464

Music Tectonics is a publication by rock paper scissors, the PR firm that specializes in music tech and global music. This month, rps placed clients in the New York Times, Rolling Stone, Billboard, on National Public Radio's Weekend Edition, and dozens of other high impact media outlets. Contact us here to schedule a meeting at SXSW or to schedule a strategy call to get your publicity efforts off the ground.

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