• Music Tectonics

(Podcast) The Push to Transparency is Irreversible: A Seismic Shift with Noah Becker of AdRev


Is the push for transparency in the music industry a cause to fight for... or an inevitability? This week on the podcast, Noah Becker says it is both! Noah chats with host Dmitri Vietze about how multiple claims on music usage keeps all parties from getting paid and how transparency can help unlock those revenues. He argues that everyone benefits when the “black box” thinking and market-share payouts of the past are replaced by transparent data. As CEO of AdRev, Noah explains his company’s work administering music assets with YouTube’s Content ID system. AdRev manages over 15 million copyrights, making sure that rights holders from major labels and content libraries all the way down to indie musicians get paid when their music is used in YouTube videos, and soon other UGC platforms. Find out how increased access to data is making the push to transparency inevitable and how transparency will lubricate data flow and revenue growth for the industry. Stay tuned for more Seismic Shifts at Music Tectonics!

Listen to the podcast here on our website, or on your favorite podcast platform. Learn more about Ad Rev and connect with them on Twitter.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups, interviews with music tech movers & shakers, and more.

#licensing #seismicshift #musicindustry #musictechnology #YouTube #AdRev