(Podcast) Mark Mulligan, Music Tech Seismologist
This week, Dmitri and Tristra get to chat with one of their music tech heroes: industry analyst and deep thinker Mark Mulligan. We talk a lot on the podcast about “seismic shifts” in the music industry, and Mark is a true music tech seismologist. If you’ve read his Music Industry Blog, followed his work with MIDiA Research, or seen him speak, you know that his data-powered approach is unparalleled for understanding, explaining, and predicting upheavals in the music tech landscape. And his infographics make complex trends clear and comprehensible!
Mark takes Dmitri and Tristra on a whirlwind tour of the seismic shifts he’s tracking. Find out why Mark believes that this is “The Age of the Empowered Artist.” Who has the resources to navigate a music industry that’s increasingly fluid? What sectors are seeing a music tech revolution, and where is there room for more innovation? What are streaming services in Europe and North America getting wrong about social listening and fandom? Why isn’t music the teenage cultural touchstone that it used to be? Mark delves into it all, with mind-blowing truth bombs at every turn. And then Tristra and Mark dare Dmitri to do something a bit crazypants. . . If you like this episode, don’t miss Mark’s keynote at the Music Tectonics Conference, Oct 28-29 in L.A.! Follow Mark and MIDiA Research on twitter to keep up with their work.
Listen to the podcast here on our website or on your favorite podcast platform. Let us know you think of this episode: tweet @MusicTectonics, find us on Facebook, or connect with Dmitri on LinkedIn, Twitter, and Facebook.
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.