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  • Writer's pictureMusic Tectonics

Step Up, Music Tech Startups: Apply for Midemlab 2020

Midemlab, the international music startup competition, helped launch household names like Kickstarter and SoundCloud. A Midemlab win has been a stepping stone to successful funding cycles and acquisitions by the likes of Apple and Spotify. Applications are now open for Midemlab 2020!

Startups from around the world compete for the chance to show what they're made of at Midem, the international music conference held in Cannes every summer. Last year, we had a blast interviewing Midemlab finalists for the podcast and getting a peek at the leading edge of music tech innovation. Music Tectonics will return to Midem in 2020 to record interviews with a new cohort of startups!

Listen to our 2019 "Music Tectonics in Cannes" series to learn more about the Midemlab experience and meet last years winners. We were so excited by what happened at Midem, we recorded twenty mini episodes in a few days! The 2020 call for entries follows.

Dmitri's roving podcast studio in the US Pavilion at Midem 2019

Midemlab 2020 Call for entry is open!

Midemlab is the leading music tech startup competition and features the most promising international businesses that offer innovative solutions, helping the music industry build new consumer experiences.

2020 will mark the 13th edition of the competition and since its creation, over 250 music startups from 36 countries have participated.

This year, Midemlab launches a brand new “Music Live Experiences” category that will spotlight the most innovative solutions around Live Music for bands, fans, venues, producers, promoters and more.

20 finalists (5 from each category) will be selected by Midemlab selecting partners Music Ally, the leading consulting firm for digital music, The Lynk, an agency that connects creative industries & startups and Plus 8 Equity, a music tech venture firm.

Finalist startups:

  • Get 1-to1 coaching session with Abbey Road Red advisors

  • Pitch on stage to a professional jury in front of an international audience

  • Gain visibility and recognition from the global music industry

  • Meet advisors, new business partners, international media and investors

  • Attend masterclasses and receive practical knowledge on music and tech industry

The application deadline is set to 18 February 2020 and startups can apply for free here. The finalists will be announced at the beginning of April.

Eligibility criteria

  • Applicants must be available to attend Midem if selected to pitch (2-5 June 2020)

  • New company (less than five years old)

  • Business-ready: already launched or in beta stage

  • Independent and not affiliated to a group

  • Genuinely original and innovative, with international viability


  • Music Creation and Education

  • Music Distribution & Discovery

  • Music Marketing & Data/Analytics

  • Music Live Experiences (NEW)

Winners Package

  • Free registration for Midem 2021

  • Free legal, PR and marketing advise

  • Free mentoring session

  • Private 1-to-1 session with a venture firm

  • Free year subscription to a professional music bulletin

  • Individual private meetings with top-level executives of the industry

  • Additional media exposure

  • Free advertising on (banner in rotation available until January 2021)

Get more info on the Midemlab Dedicated Webpage

(deadline: February 18, 2020)

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