• Music Tectonics

Disrupting Music Video Creation (Emphasis on the Creative) with Rotor

Music marketing has become more and more intertwined with video. How can indie artists tap into video’s power to engage listeners without breaking the bank or learning a whole new skillset? Diarmuid Moloney, founder and CEO of Rotor, explains how his platform automates and streamlines the music video creation process. Starting with just a song, musicians and their teams can focus on creative decisions instead of technical details to make engaging music videos speedily and cost effectively. Get a sneak peek at the new features and subscription tiers Rotor is about to roll out to help artists keep up with the fast paced demands of the short-form video boom. Hear how Rotor got its start thanks to a giant novelty check. Find out how indie artists have been getting creative with Rotor in lockdown, and how the Rotor team works with major labels to create videos in minutes that get millions of views on YouTube. Get Diarmuid’s insights into the current trends that are shaping the future of content creation.


Listen to the full episode here on our website, or wherever you pod your favorite casts.


Let us know what you think! Tweet @MusicTectonics, find us on Facebook and Instagram, or connect with podcast host Dmitri Vietze on LinkedIn, Twitter, and Facebook.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.