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  • Writer's pictureGrace Elmer

Fan Powered Royalties with Michael Pelczynski, VP of Strategy at Soundcloud

Updated: Jun 15, 2023

This week, Dmitri Vietze and Tristra Newyear Yeager sit down with Michael Pelczynski, VP of Strategy at Soundcloud.

Learn more about the latest innovations from Soundcloud including direct messaging and fan-powered royalties. Find out more about Michael’s role at Soundcloud. Discover the power of reward based fandom. Unlock the social experience of streaming and explore the intersection of music tech and education. How are platforms like Soundcloud finding new ways to connect artists and fans? Find out on this week’s episode.

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About Michael Pelczynski:

Michael Pelczynski is a strategist, economist and music rights expert that has been a pioneering force in evolving the streaming business. As Vice President of Strategy at SoundCloud, Michael had architected, licensed and launched an award winning new economic model and fan-powered business.

Continually working on improving the economics of music, Michael had delivered multiyear first-to-market licensing deals with major record labels while conceiving and developing artist-to-fan product tools that enhance the commercial value proposition.

Focused on the future state of the industry, Michael has led cross-functional teams to identify and evaluate new strategic business opportunities, including new initiatives, partnerships and operational improvements.

Through his industry newsletter and consulting agency Forms + Shapes, Michael advises on political and regulatory risk policy, content and technology licensing, corporate and commercial transactions as well as artist development services.

Prior to joining SoundCloud, Michael directed rights administration at Warner Music Group, overseeing royalties and reporting across six label divisions. In addition to formal economics background, career in music began as a songwriter, composing for BMG Rights Management and several film productions, notably garnering 2014 A2IM Libera Awards semi-finalist nominations for Album of the Year and Up & Comer.

Music Tectonics at NAMM 2023

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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.


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