How to Live Stream: Tips for Musicians from Emma McGann
Emma McGann returns to the Music Tectonics podcast to share what every musician needs to know right now: how live streaming can keep fans connected and replace income lost to cancelled gigs. When her U.S. tour had to be postponed due to the COVID-19 pandemic, UK-based singer songwriter Emma McGann drew on 6 years of experience live streaming on YouNow and replaced every tour date with an online concert. Through sales of virtual tour passes and perks, she’s been able to recoup her losses.
Emma tells Dmitri everything artists need to know to get started live streaming: What do fans want from the live streaming experience? How is performing on live stream different than playing in a venue or shooting a video? How does monetization work? Get Emma’s practical advice on how to set up your live streaming space, choose the essential equipment you need, and build your live stream community. Listen to the full episode here on our website, or wherever you pod your favorite casts.
Want to know more about how Emma McGann live streams?
Read Emma’s piece at MusicTech to find out what tech and tools she uses when she live streams.
Check out the Virtual Tour Pass Emma offers on her website
Listen to our first interview with Emma from Midem 2019 to learn about engaging fans with her smartspeaker skill.
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.