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  • Writer's pictureMusic Tectonics

Innovation Mindset: How KORG stays one step ahead with John McCubbery

From Beirut nightclubs to home studios, artists around the world are seeking new ways to tap into their musical creativity. In this week’s episode, John McCubbery, VP of Korg International, shares how sustaining the creative force means thinking outside the box.

Learn how KORG is focusing on how creators are using new platforms and technology to anticipate the tools they need to innovate and create. With the live music scene exploding again, find out how amps are the new hot commodity. Discover how the shift away from stardom culture and the rise of independent artists has allowed musicians to connect more personally with their fans and communities. How did KORG founder Tsutomo Katoh’s business philosophy anticipate Steve Jobs, and how is it shaping the company more than 50 years later? Why do musicians still crave the tactile, instant response of analog instruments? How has the Covid-19 pandemic influenced the “Analog Revolution”? Find out on this week’s episode.

2:15 Origin of Korg

14:15 Korg today

20:23 Bringing music to the masses

22:20 Hardware and software

27:30 Seismic shifts

34:30 Covid-19 and Korg

40:56 Trends your keeping an eye one

Listen to the full episode here on our website, or wherever you pod your favorite casts.

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Let us know what you think! Tweet @MusicTectonics, find us on Facebook and Instagram, or connect with podcast host Dmitri Vietze on LinkedIn, Twitter, and Facebook.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.


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