• Music Tectonics

Licensing and Rights Monetization with Adrev’s Jesse Worstell

This week, Dmitri Vietze sits down with artist Created Nor Destroyed, a.k.a. Jesse Worstell, VP of Business Development at Adrev, a Supernova Sponsor at the 2021 Music Tectonics Conference.

As online video continues to grow its part of the music monetization pie, Dmitri gets a download of how this rights management company helps artists and rights holders claim content ownership and identify how and when content is being used online. With content ID scan integration, Adrev allows production music libraries like APM, Warner Music Chapel, and Fox Music monetize their music catalogs on YouTube and beyond. Find out how Adrev’s latest product Licensease is streamlining the verification and licensing system for content creators and rights holders. Plus: find out what Jesse is most looking forward to at the 2021 Music Tectonics Conference. All on this week’s episode.


2:07 Adrev

5:03 Content creators and rights holders

9:24 Adrev today

15:42 Youtube and beyond

20:08 Adrev and Simbals

24:46 Let's get sci-fi 🚀

29:06 Emerging industries and licensing

36:85 Streaming and content ID

36:08 What you most excited about for the 2021 Music Tectonics Conference?


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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.