• Music Tectonics

Measuring Music: Data & Deep Questions with Christine Osazuwa of WMG

These days, once you hit play on your favorite track, you’re generating data, from Spotify analytics to recommendation algorithms on Youtube. This week, host Tristra Newyear Yeager sits down with industry leader and founder of Measure of Music, Christine Osazuwa to talk about the influence of data and analytics in the music industry.

Christine shares the story of her rise to Global Marketing Director of Data & Insights at Warner Music Group, which all began with a life-altering Good Charlotte concert and learning to code in Myspace. Christine demonstrates the true power of making data work for you to make informed decisions and predictions. As a champion of equity and diversity, Christine shares her vision for greater representation in the music industry. How can industry leaders more effectively utilize data to mitigate bias? Tune in for more details about the 2021 Music Tectonics Conference.


Measure of Music

Projects from Measure of Music 2021

Christine Osazuwa website


1:00 Inspiration for entering the music industry.

3:19 Shift from grassroots promotion to data.

7:32 What data trends are you keeping an eye one?

10:43 Making data work for you.

13:01 Bias in the music industry and how to mitigate future bias.

16:38 What is Measure of Music?

21:05 Let’s get sci-fi!

25:17 Next Measure of Music event.


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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.