• Music Tectonics

Monetizing Fandom: Cameo’s Mat Devine on connecting artists and fans

You’ve seen the viral videos of celebrities like Snoop Dogg and Mark McGrath wishing happy birthday to their fans, now dig into how Cameo is innovating the monetization of fandom. Mat Devine, head of Music Partnerships at Cameo, sits down with host Dmitri Vietze to explore how fans and artists are connecting on Cameo. Learn how the platform makes its magic: fans get memorable video shoutouts and support their favorite celebs, while artists get to connect with their listeners and generate revenue- even when touring is on hold due to the pandemic. Find out how Mat’s music career helps him connect with both sides of the Cameo equation, and what fandom monetization problems he thinks the music industry ought to solve next. Which music genres have already taken off on Cameo, and what sets successful Cameo celebs apart? How much would you have to pay to get a personal video message from your favorite artist?


Listen to the full episode here on our website, or wherever you pod your favorite casts.


Let us know what you think! Tweet @MusicTectonics, find us on Facebook and Instagram, or connect with podcast host Dmitri Vietze on LinkedIn, Twitter, and Facebook.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.