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  • Writer's pictureMusic Tectonics

Star Series: Art + Logic and MRC Data

In this week’s episode Dmitri Vietze dives into the latest music industry news and trends with 2021 Music Tectonics Conference Star Sponsors, Art + Logic and MRC Data.

Art + Logic’s Andrew Sherbrooke, VP of Engineering, shares how the full-service, custom software development agency works with independent clients and Fortune 10 companies to design state-of-the-art hardware and software. Producer/composer Jeff Bova digs into a new partnership between Art + Logic and Ela (Electronic Light Array)! Then Paulina Pchelin and Brandon Jarrett share how MRC Data works with publishers, distributors, radio stations, talent agencies, and more to provide comprehensive data analytics, consumer insight research, and thought leadership across the entertainment industry. Find out how MRC Data is the engine behind the Billboard Charts. Get the latest music industry data and trends that emerged from the Covid-19 pandemic including the growing appetite for new music, demand for vinyl, growth of music listeners, and the shift to visual based musical experiences. What are Art + Logic and MRC Data most excited about for this year’s Music Tectonics Conference? Find out on this week’s episode.

3:00 Art + Logic and music tech

3:47 Ela

  • Electronic Light Array

  • Entrainment to rhythm with light and sound allowing users to shift to their preferred state such as relaxing at the end of a hard day or hyping yourself up for a big speech

7:42 Jeff Bova

13:46 Music industry trends you're keeping an eye on

17:06 What are you most hoping to get from this year's 2021 Music Tectonics Conference?

20:00 MRC Data

21:33 How do people in the music industry engage with MRC Data?

23:19 US Music 360

25:14 Top data that emerged from the Covid-19 pandemic

31:55 Music Discovery

33:21 Live streaming

36:36 TikTok

39:17 What are you most hoping to get from this year's 2021 Music Tectonics Conference?

Listen to the full episode here on our website, or wherever you pod your favorite casts.

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Let us know what you think! Tweet @MusicTectonics, find us on Facebook and Instagram, or connect with podcast host Dmitri Vietze on LinkedIn, Twitter, and Facebook.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.


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