What is the value of music in the era of social video? AdRev CEO Noah Becker has a message for the world: stop using music in your videos and social media content without valuing it. He believes that the world needs mass education of video creators about why songwriters and recording artists should share in the revenue influencers are making from sponsored posts and brand deals. He calls on social platforms to spend less money on avoiding paying for music licenses and distribute more of that money to artists and writers. If you like your podcasts spicy, Noah Becker brings it. Host Dmitri Vietze is still trying to catch his breath.The episode will give you a taste of the passion and mission Noah is likely to share during his Supernova Lightning Talk at Music Tectonics Oct 27-28.
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!
Check out the solutions and references that Noah shouts out:
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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.