• Music Tectonics

What a Fan Wants: Fave Founder Jacquelle Horton

Updated: Apr 2

What are music industry solutions for monetizing fandom missing about the true power of fans? Jacquelle Amankonah Horton, founder of Fave, sits down with host, Tristra Newyear Yeager, to explore the wild world of fandom. Jacquelle discusses the inspiration for Fave, her own personal experience as a diehard fan, and the ever-evolving definition of what it means to be a fan.

Discover how Fave, one of Techstars Music’s 2021 class of startups is creating the “Etsy of fandom” by integrating fans into the creative process. Find out what happens when fans engage with each other, the art itself, and the artist. Get Jacquelle’s take on what it means to truly tap into fandom’s creativity and passion as an artist, and the importance of cultivating fan communities. Listen for a chance to talk back and win one of host Dmitri Vietze’s favorite books!


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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.