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Isolate or Innovate Event Banner

A Music Tectonics forum
for pivots, adjustments,
and doubling down

In 2020, we held a two-day Zoom forum for discussions and networking around how the music tech and music industry is responding to the worldwide crisis of isolation and remote work.

 

We covered the big picture patterns and trends and tactical ideas to move company and goals forward while we all anticipated a return to normal.

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Register

Pay what you can, starting at $1.00 (+ Eventbrite fees), for access to all Isolate or Innovate programming.

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In the days before the conference, you'll get an email with zoom links and directions for joining the conversation. 

Schedule

schedule

Each day starts at 9:00 AM Pacific/ 12:00 PM Eastern / 5:00 PM UK

 

All times on the schedule are US Eastern time.

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Hour-long session slots include panel discussion, Q&A, and networking.

The New Starting Line: Trends and What's Next

Tuesday, May 19, 2020

4:00 PM

Speakers: Dmitri Vietze, Mark Mulligan

Nobody knows when the self-isolation crisis will end, when it might return, and what life will be like once things settle down. Wherever you stand in the music tech space, what you do between now and the coming new era will determine if you are a contender at The New Starting Line. Hear about what trends are emerging, what is coming next, and how they might affect your business.

Navigate Music Releases Through a Worldwide Shutdown

Tuesday, May 19, 2020

5:00 PM

Speakers: Dana Kenney, Dmitri Vietze, Liz Pjesky, Jay Gilbert

Everything stopped on Friday the 13th of March, when SXSW was forced to cancel due to the COVID-19 crisis. Yet music releases continue coming out. How do you navigate marketing a new recording when the physical world is shut down, but everyone's eyes and ears are on the Internet? Get tips from these music marketing pros on how you can keep up your release strategy in spite of a Worldwide Shutdown.

Investment: What to Do While on Hold

Tuesday, May 19, 2020

6:00 PM

Speaker: David Dufresne

Music Tech innovations are built by startups, and most startups need investment to get off the ground. It seems like the whole world is on hold right now. Is it OK to keep pitching investors? What if your investor calls have all landed on cold ears now that there appears to be a freeze on all types of spending? What can startups do right now to put themselves in a position to get funded now, or when the COVID-19 crisis begins to thaw? Hear advice directly from a seasoned investor who knows the music tech landscape well.

How Labels and Managers Can Come Out Ahead When the Dust Settles

Tuesday, May 19, 2020

7:00 PM

Speakers: Dmitri Vietze, Christina Rentz, Kevin Breuner, Rishon Blumberg

Everything in the music industry is up in the air. But labels and artist managers have to put their best foot forward for their artists. What should they be doing now that will give their artists a leg up when the dust settles? Which trends are emerging now that should not be overlooked? How will the new music industry look when we come out of this, and how should that affect what you are doing between now and then? Find out on this panel with some of the industry's most forward-looking and effective thinkers.

Meetup

Tuesday, May 19, 2020

8:00 PM

Emcee: Jade Prieboy

Music Tectonics is known for creating amazing experiences where attendees get to knock down walls and meet other humans with a similar passion for the business of music tech. Jade Prieboy brings his inclusive facilitation to the messiness of Zoom to bring everyone in as family, to meet and greet, and make the connections necessary to get business done. If you are looking to make your mark, or to peek at what innovators are unleashing on the world tomorrow, this is the place to be. No gatekeepers, no excuses. Just a tribe of music tech movers and shakers ready to meet.

Happy Hour: Instrument Demos

Tuesday, May 19, 2020

9:00 PM

Speakers: Jade Prieboy, Tyler Volkmar

Come experience music-making for the new era. These instrument makers are breaking the rules of yesterday and are ready to entertain and wow you with mobile and other groundbreaking musical instruments, perfect for music-making when you are stuck at home, on a boat, or with a goat.

Music Tech Pivots: Now or Never

Wednesday, May 20, 2020

4:00 PM

Speakers: Fabrice Sergent, Zack Zalon, Dani Deahl, Dmitri Vietze

In the initial days of the 2020 pandemic, our jaws dropped to the floor as we tried to make sense of what was going on. But even within externally forced restrictions, new opportunities present themselves. What pivots are our music tech colleagues taking to address the needs of this new emerging world? Which areas are hot and new? Will any of these changes stay once things get back to normal. Join this conversation about what is on the horizon and what music experiences will be changed forever more. Hear the latest about live streaming, ticketing, marketing, remote collaboration, and online community building, plus more!

What's Hot During the Crisis

Wednesday, May 20, 2020

5:00 PM

Speakers: Kelli Richards, Vickie Nauman, Dick Wingate, Seth Schachner, Dmitri Vietze

Don't assume that all music tech developments have been put on hold during the pandemic: crisis can create new and urgent opportunities, and shift the landscape for future ventures. Hear from four well-loved music tech advisors in the know about what areas they think are hot and relevant now and will lead to opportunities even after COVID-19 is under control.

Label and Artist Marketing Tricks During a Crisis

Wednesday, May 20, 2020

6:00 PM

Speakers: Marcela Trujano, Sarah Hughes, Dmitri Vietze, Sung Cho

Don't let the worldwide pandemic stop you from engaging with your potential fans. Whether you are running a label, managing artists, or releasing your own music, stop by for some marketing tricks to help you leapfrog the challenges of the COVID-19 crisis. This session is focused on practical tips you can implement right away ranging from leveraging data to what is trending on social media. Jump in and hear from some pros who are at the leading edge of trying out new marketing tactics every day.

Music Tech PR: What's Your Narrative?

Wednesday, May 20, 2020

7:00 PM

Speakers: Dmitri Vietze, Tristra Newyear Yeager

Can you believe that since the launch of the Music Tectonics Conference and Podcast, organizers rock paper scissors have never presented on their own expertise: music tech PR?! This is your chance to hear how they help music tech companies build the stories they tell to get maximum impact with the media and with potential users, clients, or customers. In addition to discussing story discovery and attention-building, hear what stories are most effective during the worldwide pandemic.

Streaming in Crisis: Will There Be a Downturn?

Wednesday, May 20, 2020

8:00 PM

Speakers: Rasty Turek, Glenn Peoples

4:00-5:00 pm ET Read the music trade publications and you will see that so many possibilities have been reported on: radio is up, video is up, video providers are running out of content, streaming is up, streaming is down, subscriptions will decline, subscriptions will sustain... and on and on. Join this analytics wizard and data innovator to find out what's really happening.

Closing Party: Instrument Demos and DJed Dance Party

Wednesday, May 20, 2020

9:00 PM

Speakers: Jade Prieboy, Tim Exile

We kick off our closing party with a chance to hear musical demos on some cutting edge tech. And then we round out Isolate or Innovate with a Zoom dance party. Crazy pants will be there! Will you?!

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