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  • Writer's pictureTristra Newyear Yeager

May the Best Story Win!: Vertigo Announces New Make the Video Contests

Social music app will award a prize a day starting from July 18th

The only thing cooler than finding the perfect video accompaniment for your favorite track is helping to create it, sharing it, and potentially starring in a new form of crowd sourced music videos Verigo has created.

Now Vertigo, the social app with music at its heart, wants to reward the best user created visual moments shared with the day’s featured track with a friendly competition. Those moments that get the most likes for any and every part of that day’s featured song make it into that song’s “Story” which is a dynamic ever-changing fan created music video made of these most liked scenes. At the end of each day (8 PM ET, Monday-Friday) you can win exclusive signed merch from the artist, fun perks, or even a nice stack of cash. The app will also give the two runners up gift certificates to the Artist’s mercy store.

The contests kicked off July 18th, 2018, and will keep running for the foreseeable future. Full contest rules here:

Entering the Make the Video Contest is easy for existing Vertigo users or those new to the app: “Tap a button, and the contest song will start automatically. It will bring down the viewer to take a video or photo, or add existing video or photo from your device to the song,” explains Dan Yen, COO of Vertigo. “Whoever submits visual content for that song is entered into the contest. That user generated content becomes a post to their feed and all those posts can be liked. The content with the most likes goes to the top of the leaderboard, and whoever remains at the top of the board at the end of the day wins the prize.”

The daily songs will change, and so will the content that’s tied to them, for a dynamic display of what Vertigo enables music lovers and fans to share. As content builds up for the song, the user content will surface on the center screen of the app whenever the apps users listen to that song. As people enter the contest and as their content gets likes, the crowd sourced visual imagery that people see when playing the song will be constantly changing.

All contest excitement aside, Vertigo’s song-based Stories get to the heart of what we are doing with the songs that make up the soundtrack to our lives. “This is a fun way to empower and encourage people to share life through music and for us all to see the best shared glimpses inspired by the day’s song,” says Greg Leekley, CEO of Vertigo. “Every story has a song and now within Vertigo’s legal social music app, every song has a story that we can all see and share.”

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