How Chartmetric Makes Music Biz Data Sing with Sung Cho
Releasing and marketing music today generates tons of data. How do you make sense of all those Spotify streams, YouTube views, TikTok videos, Shazam searches, even Wikipedia pageviews? On today’s podcast, Chartmetric CEO Sung Cho explains how his company processes and visualizes publicly available data on 2.5 million artists to put all those numbers in context.
Find out how Chartmetric helps artists, managers, indie labels, talent agencies, even A&R track the success of new music, surface trends before they’re even a thing, and focus their energy on what works. What does it take for a track to go viral on TikTok, and why is it such a powerful music discovery platform? What’s the deal with paid playlist promotion? How does Chartmetric track songs through “playlist journeys?” Find out why Chartmetric is a passion project for Sung after honing his data analytics expertise in mobile games and SaaS.
Questions? Join Sung for an “Ask Me Anything” on Friday, 7/17 at 12pm PT / 3pm ET in the Music Tectonics App, a new social network for the Music Tech community. Learn more about the guests at Friday’s Music Tech AMArama and get the app on the App Store or Google Play.
Find out what the fuss is about: Listen to the TikTok hits Sung examines in this episode!
Laxed (Siren Beat) by Jawsh 685, full track on YouTube
Laxed (Siren Beat) by Jawsh 685 on TikTok
Coño by Puri x Jhorrmountain x Adje, full track on Youtube
Coño by Puri x Jhorrmountain x Adje on TikTok
Let us know what you think! Tweet @MusicTectonics, find us on Facebook and Instagram, or connect with podcast host Dmitri Vietze on LinkedIn, Twitter, and Facebook. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.