• Music Tectonics

The Evolving Business of Hip-hop with Trapital’s Dan Runcie

Updated: Apr 2

Dan Runcie’s Trapital Media gives the business of hip-hop the rigorous coverage and in-depth analysis that it deserves. This week, Dan gives host Dmitri Vietze a picture of the state of hip-hop as a culture, a musical genre, and an influential business ethos— and how it’s evolving faster than ever.

Find out why emerging hip-hop artists are so focused on creating their own lane and owning their careers, whether they sign to a label or choose the DIY path. Dan shares Trapital highlights, from an early essay on J. Cole’s superfan strategy to podcast interviews with the people behind the business. Get Dan’s viewpoint on the major music tech trends, like the rise of NFTs and the major label acquisitions that are shaking up the landscape. Dan looks ahead to future developments he’s excited to see in livestreaming and building a more equitable music industry. Listen for the first “Big Question” winner and a chance to Ask Dan Runcie Anything!


Get more of Dan's insights:

Trapital Podcast

Trapital Website, where you can sign up for the weekly memo


Dan’s upcoming Ask me Anything session:

Join Dan Runcie, the founder of Trapital, a media company that covers the business of hip-hop, for a Q&A! Trapital’s email newsletter, essays, and podcasts break down hip-hop's strategic moves for the executives leading the culture. Now’s your chance to ask Dan about TikTok stars entering the music industry, hip-hop's indie economy, hip-hop and gaming, or Apple Music.

Dan invites you to "Ask Me Anything" in the Music Tectonics community app on Tuesday February 16 at 1pm PT / 4pm ET / 8PM UK.


Join the conversation in the Music Tectonics Community App:

- On the Web with any device

- Mobile for iOS on the App Store

- Mobile for Android on the Play Store


Listen to the full episode here or wherever you pod your favorite casts.

Let us know what you think! Tweet @MusicTectonics, find us on Facebook and Instagram, or connect with podcast host Dmitri Vietze on LinkedIn, Twitter, and Facebook.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.