• Grace Elmer

Masterclass in Transmedia Storytelling with Jimmy Stone, founder of Alderbrook Companies

This week, join Jimmy Stone, founder of Alderbrook Companies and author of the Leveling Up, for a masterclass in transmedia storytelling.

Learn more about Alderbrook Companies, the consulting and early stage investment firm working with investors, entrepreneurs, startups, and more to solve strategy and finance problems across industries including media and music tech. Find out how companies, brands, and labels can harness the power of transmedia, telling stories across platforms to connect with fans, build communities, and maximize financial potential. Dive into the strategy and success of HYBE, the label behind BTS. Discover the characteristics of successful transmedia storytelling, including knowing your audience and how they spend their entertainment time. Explore the seismic shifts creating new forms of community, allowing fans to better connect with their favorite artists and each other. What kind of immersive experiences are possible? Find out on this week’s episode.


1:50 Leveling Up

3:50 What is transmedia?

6:50 Origin of transmedia

8:10 HYBE

  • BTS

17:04 Characteristics of successful transmedia storytelling

30:23 Building communities


Listen to the full episode here on this page, or wherever you pod your favorite casts.


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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.