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2025 Schedule

Invite Only - Shure MicMatch: Find your Sound

Nov 3, 2025

4:30 PM

Santa Monica Pier Carousel

Invite-only event for Creator Ambassadors: Discover the ideal microphone for your sound at Shure’s MicMatch! Shure's renowned line of mics is favored by top creators and performers globally. Test them yourself and see why they are a top choice! The Shure booth will be open throughout the day so all attendees can try out mics!

Leaders:

Laura Davidson, SEIDS

Creator Fair
Registration Open and Hands on Exhibitor Booths

Nov 4, 2025

5:30 PM

Santa Monica Pier Carousel

Get here early to demo the latest startups and instruments before anyone else!

With:

Dmitri Vietze, Shayli Ankenbruck, Eleanor Rust

Fireside chat: Optimization Is Not Enough: Are You Ready for Streaming's Reckoning? with Tatiana Cirisano and Dmitri Vietze

Nov 4, 2025

6:00 AM

Santa Monica Pier Carousel

The music industry is in a good place – possibly too good a place. With streaming now mature and stabilized, rightsholders and DSPs alike have shifted to optimization. But offering hi-fidelity audio and super-premium tiers might not be enough to attract the next generation of listeners. Optimizing for a previous market misses the mark for younger generations. Drop your buffs! We're switching things up. In this keynote, Tatiana Cirisano takes the stage to unveil MIDiA’s vision for the future of music streaming — and why the industry can’t afford to wait.

Speakers:

Tatiana Cirisano, Dmitri Vietze

Playtime Engineering Presents: Blipblox Jam Session

Nov 4, 2025

7:30 AM

Santa Monica Pier Carousel

Join DiskQ and Blipblox inventor Troy Sheets for a live jam exploring the myTRACKS, SK2, and After Dark. Watch as they build beats, layer melodies, and showcase how these colorful synths spark creativity for musicians of all ages. The session will flow like a true jam - part improvised, part planned - with plenty of surprises along the way. Stick around afterward for a short Q&A where you can ask Derek and Troy your questions about sound design, performance, and play.

With:

Troy Sheets, DiskQ

Creator Fair
Demon Box Live Demo

Nov 4, 2025

8:15 AM

Santa Monica Pier Carousel

Witness the Demon Box conjure sound from the unseen as raw electromagnetic signals are transformed into a living, breathing audio-visual performance. We’ll be summoning both sound and light through experimental gear, joined by Los Angeles–based sonic/visual collaborator VJ Avant. Born as a device that transforms EMF into music, the Demon Box has evolved. As it nears production, its circuitry now speaks a quantum vernacular via customized MIDI expressions that make EMF sing, both in sound and light.

With:

Alexandra Fierra, VJ Avant

Creator Fair
Fireside chat: The Brand Partnership Playbook for Creators with SEIDS x Laura Davidson (Shure)

Nov 4, 2025

9:00 AM

Santa Monica Pier Carousel

Speakers:

SEIDS, Laura Davidson

Creator Fair
Creator Confession Booth

Nov 4, 2025

10:00 AM

Santa Monica Pier Carousel

This fun and interactive session will share real life trials and tribulations gathered around the carousel from creators in real time.

Speakers:

Kevin Breuner, Sara Simms

Creator Fair
Opening Party hosted by Tipalti

Nov 4, 2025

11:00 AM

Santa Monica Pier Carousel

Open bar and world renowned appetizers.

Exhibitor Booths Open / Coffee Available

Nov 5, 2025

2:30 PM

Annenberg Community Beach House

Be Interviewed on the Music Tectonics Podcast with Shure

Nov 5, 2025

2:30 PM

Stop by the Shure Microphone beachside studio to watch Music Tectonics host Dmitri Vietze interview conference attendees about their music tech innovations live by the pool! Browse the Shure pop-up store and visit all the Music Tectonics booths before panels start!

With:

Dmitri Vietze, Tristra Newyear Yeager

The Big Deal: M&A in Music Tech

Nov 5, 2025

4:00 PM

Annenberg Community Beach House

Acquisitions happen in cycles, and we are in one now. Find out what it takes to buy or sell a music tech company and what makes mergers successful.

Room 1

Speakers:

Sun Jen Yung, David Tauber, Spencer Klein, Paul Anthony Troiano

Building Your Label Tech Stack

Nov 5, 2025

4:00 PM

Annenberg Community Beach House

From distribution and rights management to marketing, data analytics, and fan engagement, today’s record labels rely on a complex ecosystem of music tech partners to stay competitive. Join this panel of leaders as they break down how they build and manage their tech stacks, what tools they use, how they integrate them, and what they look for in new partners. Whether you're an emerging label or a tech company hoping to plug in, this panel offers a behind-the-scenes look at the infrastructure powering modern music.

Room 2

Speakers:

Rian Rochford, Steven Pardo, Penny Palmer, Nicky Berger

What Everyone Should Know about the New Frontiers: Music, Gaming, AI, and Beyond!

Nov 5, 2025

4:00 PM

Annenberg Community Beach House

We’re standing at the crossroads of a creative and technological revolution. From immersive gaming worlds and AI-powered music creation to real-time collaboration between artists and players, the boundaries between music, gaming, and artificial intelligence are blurring fast. Join this panel to hear from industry leaders who are shaping the future of sound and interactive entertainment. We'll explore how these fields are converging in exciting and unexpected ways.

Room 3

Speakers:

Elizabeth Moody, Paul McCabe, Kristen Bender, Dmitri Vietze

Analytics, Insights, and Fans

Nov 5, 2025

4:00 PM

Annenberg Community Beach House

Find out the latest practices in growing music audiences and finding rising stars in this forward-thinking conversation about data. Understand what data can tell you, where to find insights that help you make marketing and A&R decisions, and why data analytics hold the key to your next strategic breakthrough.

Outside Room 4

Speakers:

Christine Osazuwa, Daniel Sander, Ahmed Diabate, Christine Barnum

The Investor Panel

Nov 5, 2025

5:00 PM

Annenberg Community Beach House

There comes a time where bootstrapping is not enough. Hear from active investors what excites them, best tips for pitching, and where they think the future of music, media, and creativity is heading.

Room 1

Speakers:

Aadit Parikh, Conor Healy, Lucas Cantor Santiago, Angel Gambino

The New Direct to Fan E-commerce

Nov 5, 2025

5:00 PM

Annenberg Community Beach House

The future of fandom is direct. Find out the best strategies for leaning into fandom profitably for artists, labels, and managers. Learn about tips and e-commerce tools that increase revenue and engagement.

Room 2

Speakers:

Joshua Stone, Shannon Herber, Fabrice Sergent, Taylor Mims

Leveraging Metadata in the Age of AI

Nov 5, 2025

5:00 PM

Annenberg Community Beach House

As AI continues to make its way into every online and software interaction, metadata proves its importance and endurance throughout the experience of music and entertainment. From attributing source material to music discovery in new places, we’ll discuss where the metadata comes from and how it can help the fan experience in the age of AI.

Room 3

Speakers:

Allen Schrott, Morgan Hayduk, Abby North, Amy FitzHenry

Grow Your Brand in the Age of Short-Form Content - Interactive Workshop

Nov 5, 2025

5:00 PM

Annenberg Community Beach House

Whether you are a music tech brand or creator, making great video can accelerate your growth. Get fast tips and hands on experience on how to shoot video with your phone that will help you start making video today at the conference! Upload your video to socials right away and flex about your new colleagues and partnerships, extending the reach of your investment to be at Music Tectonics.

Outside Room 4

Speakers:

Adam McHeffey

Enhance and Protect Human Creation with AI

Nov 5, 2025

7:00 AM

Annenberg Community Beach House

Flip the script on AI! Hear how it is being used to enhance and protect human creativity, helping artists become more creative and keep up with the pace of life by recording new music the way they hear it in their heads. Hear what tools and practices are carving out the fair and ethical path forward.

Room 1

Speakers:

Francois Quereuil, Matt Lange, Kevin Breuner, Tristra Newyear Yeager

Financial Infrastructure for the Next Era of Music and Gaming

Nov 5, 2025

7:00 AM

Annenberg Community Beach House

Gaming presents a huge opportunity for music distribution, discovery and monetization. But without the right financial infrastructure, we'll get nowhere. Learn what fintech tools and practices are needed for gaming partnerships, UGC games, digital merch, subscriptions, and more, as music gets more gamified and games get more musical.

Room 2

Speakers:

Joe DeCanio, Gene Whitney, Mason Coyle, Christina Baker

Tools of the Trade: Platforms that Launch You Out of DIY

Nov 5, 2025

7:00 AM

Annenberg Community Beach House

Innovation is not just for major players. An entire generation of companies are emerging to give indie artists best-in-class tech that solves some of the toughest problems in the music business. Join this panel to find out the best new tools for independents.

Room 3

Speakers:

Kevin Lazaroff, Charles Alexander, Crystal Desai, Tetris Kelly

Startup Open Mic: Hop on Stage or Discover the Latest

Nov 5, 2025

7:00 AM

Annenberg Community Beach House

Join one of the liveliest sessions every year. Startups get ready to hop on the mic and share a quick pitch. Execs and investors find out the latest innovations before anyone else by attending this session. Want to pitch? Get there early and sit in front!

Outside Room 4

With:

Jade Prieboy

Toward a Fair Future in the AI Era

Nov 5, 2025

8:00 AM

Annenberg Community Beach House

Enormous AI companies snag headlines for ballooning valuations, record-breaking investments, and contentious lawsuits. But elsewhere the real work is being done to make the reality of AI fair and profitable for rights holders, creators, and platforms. This is the must-have measured discussion to solve for a win-win future for the music industry.

Room 1

Speakers:

Matt Adell, Lindsay Meisels, JC Sanchez, Jacqui Bransky

Brands and Creators: Creative Collaborations Everyone Can Agree To

Nov 5, 2025

8:00 AM

Annenberg Community Beach House

Find out how three music brands -- microphones, turntables, and synths -- engage with social music creators to devise win-win partnerships. Get tips on what arrangements brands are looking for and how social creators have helped weave in brand stories and product releases creatively and effectively.

Room 2

Speakers:

Kate Sheets, Mario Ponce, Ryan Roth, Emily Frances

Assembling your Artist Tech Stack

Nov 5, 2025

8:00 AM

Annenberg Community Beach House

Self-releasing and marketing music is easier than ever. But it's not easy. Learn about the best and latest tools for artists and managers to get further faster, increasing impact and revenue, and growing a sustainable career.

Room 3

Speakers:

Jason Feinberg, Monique Lopes, AJ Weaver, Marisol Segal

Artist-Led Startups: Music Tech and the Artist Perspective

Nov 5, 2025

8:00 AM

Annenberg Community Beach House

So often music tech startups come from a great idea outside of the music industry. But this time you’ll hear from three artists who invented products for their own needs. What’s going on in the minds of these mad scientists of beats, soundwaves, and visuals?

Outside Room 4

Speakers:

Adam Miko, DECAP, Alexandra Fierra, Neeta Ragoowansi

Dealing with an Existential Crisis as a Startup

Nov 5, 2025

9:00 AM

Annenberg Community Beach House

Starting a new company in the music industry is filled with potential challenges: funding, licensing, and traction are tougher in music than in other industries. Hear from founders and experts at different stages about the crises they face and how they're keeping their head above water in trying times.

Room 1

Speakers:

Darryl Ballantyne, Lauren Apolito, Chantal Epp, Vickie Nauman

Cultivating Health and Wellness with Music

Nov 5, 2025

9:00 AM

Annenberg Community Beach House

Music has a special role to play in health, fitness, and wellness. Find out the latest trends in this innovative and emerging space with people at the heart of brands like Peloton and Endel.

Room 2

Speakers:

Marina Guz, Gwen Riley, Graeme Harrison, Andrew Stess

Empowering Music Artists in the Age of Artificial Intelligence

Nov 5, 2025

9:00 AM

Annenberg Community Beach House

The AI cat is out of the bag and things are changing all over again. Find out how artists can leverage AI for the good of their careers. Hear about new tools and what is emerging to help artists keep up with all the changes.

Room 3

Speakers:

Ethan Millman, Fernando Gabriel, Erika Parr, Brandon Bauman

Adapting IP for New Experiences

Nov 5, 2025

9:00 AM

Annenberg Community Beach House

The songs are done. The releases are out. Streaming is on the rise. But there is so much more you can do to adapt intellectual property to reach bigger audiences and increase revenue for music. Listen to how that is happening in gaming, holograms, on screen, brand deals, and more. It’s a transmedia world and fans are everywhere.

Outside Room 4

Speakers:

Alicia Yaffe, Mike Gubman, Geoff Sawyer, Jennifer Sullivan

Swimming with Narwhals Final Pitch Competition

Nov 5, 2025

10:00 AM

Annenberg Community Beach House

This is it! The final competition of the top four music tech startups of 2025 as decided by two rounds of juries of investors, from dozens of applications and ten pitches last month. In one of our most popular sessions every year, you’ll hear about four amazing companies before anyone else: Music League -- music discovery game | Plates -- music marketing platform | Roxxem -- language learning with music | Sesh -- artist community management

Room 1

Judges:

Mike Walsh, Andrew Kahn, Blanco Brown

Seismic Pool Party hosted by Stuff.io

Nov 5, 2025

11:00 AM

Annenberg Community Beach House

Open bar, appetizers, and meet the mermaid! Don't forget to bring your bathing suit to jump in the pool and get a cool beach towel from Stuff.io.

Invite Only: Co-investment Meeting

Nov 6, 2025

2:00 PM

Expert Dojo

Invite Only: Investor x Startup Speed Networking

Nov 6, 2025

2:45 PM

Expert Dojo

This is an invite only speed networking event for startups who applied to be a part of our pitch competition.

Yamaha Music Innovation Fund presents Startup Day

Nov 6, 2025

3:00 PM

Expert Dojo

Coffee and Croissants with KOSIGN

Nov 6, 2025

3:30 PM

Expert Dojo

Coffee & Croissants with KOSIGN is a morning meetup on Thursday, November 6 from 10:30am - 12:30pm at Expert Dojo. Grab a coffee with the team from KOSIGN and Kobalt and talk shop about publishing for artists, producers, and songwriters.

Building Products: Designing Creator Tools That Last in the Face of Disruption

Nov 6, 2025

6:00 AM

Expert Dojo

Speakers:

Dave Ericksen, Dmitri Vietze

Startup Day
Betting on the Future: Where Investors See Creator Tools Thriving Alongside AI

Nov 6, 2025

6:30 AM

Expert Dojo

Speakers:

Connor Sundberg, David Ma, Jason Yeh, Andrew Kahn

Startup Day
Building to Scale: Founders on Building Defensible Companies in the AI Economy

Nov 6, 2025

7:15 AM

Expert Dojo

Speakers:

Jessica Powell, Stanley Vergilis, Máuhan Zonoozy, Conor Healy

Startup Day
How to Work with UMG: A Guide for Startups and Tech Platforms

Nov 6, 2025

9:00 AM

UMG

Speakers:

Harold Gutierrez, Jay Katsuyama, Bryan Stone

UMG Startup Bootcamp
The Feedback Loop: 3 Live Startup Pitches with Instant UMG Impressions

Nov 6, 2025

9:45 AM

UMG

UMG Startup Bootcamp
Closing Party at UMG

Nov 6, 2025

11:00 AM

UMG

UMG Startup Bootcamp

What Makes Music Tectonics Different

Music Tectonics was founded to explore the deep seismic shifts that keep the music industry unsettled. At the sixth annual conference in 2024, we'll delve into the consequences of these shifts and the new fault lines poised to change the industry yet again.


Music Tectonics unites music tech innovators across industry boundaries to share insights and get business done. The Music Tectonics team intentionally crafts experiences in unexpected beachside venues to foster openness to new ideas and new partnerships. The result is a conference and a community unlike any any other.

The Music Tectonics community is for innovators of all stripes: startups, major labels, indie labels, AI pioneers, streaming services, distributors, social media platforms, investors, accelerators, legal experts, live event execs, gear makers, music software developers, consultants—in short, everyone who works where music and tech meet.


Meet Music Tectonics' Past Participants: Spotify, Bose, Pandora, YouTube, Google, TikTok, BeatSaber, Instagram, Facebook, Warner Music Group, Universal Music Group, BMG, Twitch, Reddit, TIDAL, SoundCloud, Riot Games, Raised In Space, Sony Ventures, Union Square Ventures, Plus Eight Equity Partners, Waverley Capital, Techstars Music, The MLC, TuneCore, Luminate, Rumblefish, Atlantic Records, Capitol Records, Concord Music, FUGA, 4AD, Secretly Canadian, Run the Jewels, Peloton, BandLab, BeatStars, Sonos, Seven20, Cameo, Patreon, AEG, Roblox, Audius, Pixelynx, Billboard, Forbes. 

Who We Are

PR firm Rock Paper Scissors, Inc. explores the new terrain at the epicenter of music and technology through their PR and marketing services as well as the Music Tectonics Conference, podcast, online events, and in-person meetups.

 

Everything Music Tectonics does explores the seismic shifts that shake up music and technology the way the earth’s tectonic plates cause quakes and make mountains. 

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