• Music Tectonics

Music in Slices: How Interactive Music Turns Listeners Into Superfans


What music fan hasn’t dreamed of playing a solo with their favorite band, or immersing themselves in every detail of their favorite song? In a Music Tectonics first, this podcast episode spans five cities (on two continents) to explore the emerging interactive music market.

Leaders of three start-ups explain how their apps invite fans into the music in unique ways: Sarah Janiszewski (Jammer), Frank Østevold (oiid), and Dave Park (SongAI). All these apps use the stems of a song—the individual guitar, bass, drums, and vocal tracks—to let users become co-creators, not just passive listeners. These new ideas were all developed with the support of Universal Music Group’s global digital innovation program, so Bill Gagnon, SVP Business Development at UMG, chimes in to give a big picture view of the program and the thinking behind it. UMG is working closely with start-ups to help spawn innovation and bringing fans and artists closer, and the development of the interactive music market is just one of the spaces where new ideas are growing.

Get a first hand look at the interactive music frontier: play with all three apps at the Music Tectonics Conference in LA Oct. 28-29! UMG is creating a start-up playground in our exhibitor hall where you’ll be able to try them out yourself.

In the meantime, keep up to date with Jammer on Twitter, Instagram, Facebook, and LinkedIn.

Learn more about oiid at Twitter, Instagram, Facebook, and LinkedIn.

Get the latest from SongAI on Twitter, Instagram, and Facebook.

Find out more about Digital Innovation at UMG, and connect with Bill Gagnon on LinkedIn.

Listen to the podcast here on our website or on your favorite podcast platform. Let us know you think of this episode: tweet @MusicTectonics, find us on Facebook, or connect with Dmitri on LinkedIn, Twitter, and Facebook.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.

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