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  • Writer's pictureMusic Tectonics

The Next Music Gold Rush: Mark Mulligan's Music Tectonics Conference Keynote

When Mark Mulligan of MIDiA Research opened the first annual Music Tectonics Conference in October in Los Angeles, he lobbed visions from the future into the audience. His unique mix of trendspotting, economic analysis, and prediction is now available on the latest episode of the Music Tectonics podcast! Find out what “peak attention” means for the music biz. Why are mobile games the canary in the digital coalmine? How has the role of music in youth culture changed, from Teddy Boys to TikTok? How is the digital music market like the gold rush, and who is holding the picks and shovels?

Listen in as Mark explores fault lines in the recorded music industry, from "Music Like Fire" to "Self-Driving Artists," a seismic shift he thinks will be even bigger than streaming. What are the "seismic shifts" we keep talking about? Our Seismic Shift Trading Cards distill the biggest music biz upheavals into a fun visual format for sparking conversation. Attendees at the inaugural Music Tectonics Conference had the chance to trade and collect all 18 limited edition trading cards.

Hear "The Next Music Gold Rush: Mark Mulligan's Music Tectonics Conference Keynote" on our website or on your favorite podcast platform. MIDiA Research is making Mark's keynote slideshow available for free download so you can follow along as you listen!

Let us know what you think! Tweet @MusicTectonics, find us on Facebook and Instagram (yes, we're on Instagram now!), or connect with podcast host Dmitri Vietze on LinkedIn, Twitter, and Facebook.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers, deep dives into seismic shifts, and more.

The Music Tectonics Podcast: image features a cartoon DJ controller.

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